It’s difficult to believe but yes – there are less than three weeks left until Black Friday. As those weeks dwindle down, consumers are creating their gift-giving lists and planning their shopping strategies.
With this shopping season just around the corner, consumers are estimated to spend 3.4% over 2016 holiday spending. Based upon survey results released by the National Retail Federation (NRF), the average amount a consumer will spend this year is just shy of $1,000.
In this edition, Erica Farber, President and CEO of the RAB speaks with Arica McKinnon, Director of Client Solutions, Local Media Analytics at Nielsen. Research is important on many levels. It allows a station the opportunity to learn more about its listeners and it can help to tell a station’s story to an advertiser. Having access to strong local data especially in small or medium markets is not always feasible.
In this podcast they discuss how, Nielsen, through their media analytics division is now providing affordable analytics for local stations and the four key benefits they provide.
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