Marketron

Radio on Main Street Podcast Featuring Mike Gould, President and CEO
of Eastlan

Documenting consumer listening habits on a consistent basis is important to both content providers and sales professionals no matter the size of the market. One company, Eastlan Ratings is focused on serving the needs of small and medium market broadcasters. Celebrating their 20th anniversary, Eastlan, a privately held company based in the Northwest, is currently providing radio audio measurement data in 100 markets across the U.S.

In this edition, Erica Farber, President and CEO of the RAB speaks with Mike Gould, President & CEO of Eastlan. From methodology to sample sizes to understanding how and where radio is being consumed, Mike feels strongly that it’s time for every radio listener to be counted, regardless of what technology they use to consume the content.

The Importance of Local Connection

Author: Annette Malave, SVP/Insights, RAB

According to Google research, almost one-third of mobile searches were based upon location searches – and that was in 2017.  The importance of local or being within the community continues to gain popularity.  The terms of “locally grown” or “shop local” have become common terms by consumers.  We have all seen the value in “local” and perhaps that is why American Express sponsored the first Small Business Saturday in 2010.

There are other companies that understand the value of local – something that radio delivers through its 15,000+ local radio stations across the U.S.  Reading a recent interview of one such advertiser sharing their views on the importance of local for their brand highlighted what radio does so well.

Continue reading “The Importance of Local Connection”