Marketron

Month: July 2019

Radio on Main Street Podcast Featuring David Halberstam Publisher of the Sports Broadcast Journal Website

On July 1, 1987, WFAN, the first sports talk radio station in the country, debuted in New York City. Thirty-two years later sports radio is alive and well and can be heard in cities across the U.S. The success of the format is centered around the facts that sports are live, they provide excitement, make listeners feel connected to the team and the team connected to the listeners.

In this edition, Erica Farber, President & CEO of the RAB speaks with David Halberstam, publisher of the Sports Broadcast Journal website.  They discuss the state of broadcast sports and why radio will always play an important role.

Podcast: Play in new window | Download

Radio Gets You (a) Home

Author: Annette Malave, SVP/Insights, RAB

There are many important events in life – graduating, accepting a job, getting engaged or married and, of course, buying a home.  Important? Maybe. Stressful?  Absolutely!

If you haven’t had the experience, I’m certain that you know someone that has purchased, is in the process of doing so, or is currently searching for a home to buy. And no matter how you look at it, it is one of the biggest commitments you can make.  With a commitment like this, you need someone you can trust by your side.  Nope, not a significant other, mother, father or friend. You need a real estate agent and radio is there to help!

Continue reading “Radio Gets You (a) Home”

The Connection Between Radio
and Independence Day

Author: Annette Malave, SVP/Insights, RAB

This Thursday, July 4th, Americans across the country will celebrate Independence Day. On this day, well over 80% of adults across age groups will celebrate in some way, according to the National Retail Federation.

Continue reading “The Connection Between Radio
and Independence Day”