Marketron

There’s a new generation to know – Generation Alpha

Author: Victor Texcucano, Content Coordinator, RAB

Times change. Millennials were once unceremoniously set aside in favor of Generation Z. Well, karma may be real, because it’s now happened to Generation Z, as marketers now focus on the newest generation – Generation Alpha. Marketers must now focus on this young generation, who have their own unique quirks and characteristics.

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Why Radio Should Be on the Shopping List

Author: Annette Malave, SVP/Insights, RAB

If you find yourself browsing weekly supermarket circulars to find out which of your favorite brands are on sale, you aren’t alone. Consumers are working hard to fight the inflation battle at the registers.

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