Marketron

Month: November 2025

Radio On Main Street Featuring Dan Kleinman, Chief Brand Officer, Deutsch Family Wine & Spirits

RAB’s latest Radio on Main Street series comes to you from the 2025 ANA Masters of Marketing conference which was held in Orlando, Florida. Team RAB spent a week learning, growing and sharing the power of radio among 3,000 brand marketers. The conference theme was “Powering the Industry Agenda” where a lot of the conversations centered around growth through the fusion of AI, data and human creativity—all working together to deepen connections and deliver real results. In the coming weeks and months, you’ll be hearing the conversations recorded at the conference.

In the first episode, Mike Hulvey is joined by Dan Kleinman, chief brand officer for Deutsch Family Wine & Spirits – the home of Josh Cellars, Yellow Tail and Redemption Bourbon brands. Kleinman, who manages the portfolio of brands, shares how they use storytelling, podcasts and authentic partnerships to reach younger audiences, and so much more.

Click Here to watch the interview on our YouTube channel.


Click here for Season 8: 2025 ANA Masters of Marketing podcasts


Click here for Season 7: 2025 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street featuring Jenny Nelson, CMO, Audacy

In this second episode of the ANA Masters of Marketing series, we hear RAB’s Mike Hulvey’s with Jenny Nelson, chief marketing officer, Audacy, who also serves on the executive committee of RAB’s Board of Directors. The conversation delves into a topic we’re passionate about at RAB – collaboration across the broadcast radio industry which is both driving momentum and innovation. They also cover the topic of testing AI to accelerate success while keeping our creators and human connections at the core. Enjoy the listening and further learn and understand how having a unified radio message ensures that we are all speaking with one powerful voice to truly power our own industry agenda and ultimately our future.

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street featuring Mike Daum, Chief Marketing Officer, Golden 1 Credit Union

In the latest episode recorded on site at the 2025 ANA Masters of Marketing Conference in Orlando, Florida, RAB’s Mike Hulvey chats with Mike Daum, chief marketing officer, Golden 1 Credit Union. This California-based company is a not-for-profit financial cooperative and one of the largest credit unions in the United States. The informative discussion covers key media and advertising topics including balancing omnichannel strategies, leveraging audio and sports marketing partnerships to build loyalty, and implementing AI with authenticity and a human touch – all while staying true to Golden 1’s mission and values. We also hear about Daum’s career launch and how the legendary Radio Ranch founder Dick Orkin inspired him to pursue a career in marketing and advertising.  

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

Podcast: Play in new window | Download

Telecom Marketing on Radio: What’s Working Best

Contributor: Rick Kestenbaum, general manager, AnalyticOwl

The telecom industry is what keeps us all connected—whether we’re texting a friend, streaming a movie or hopping on a video call for work. It’s come a long way from landlines and dial-up internet to lightning-fast mobile networks and fiber-optic cables. These days, telecom companies are at the heart of the digital world, powering everything from smart homes to cloud computing.

Continue reading “Telecom Marketing on Radio: What’s Working Best”

How Local Radio Turns Consumer Anxiety into Small Business Sales

Author: Annette Malave, SVP/Insights, RAB

The latest consumer confidence report for October just dropped. Not much changed from September, barely ticking down just one point to 94.6.

What is so interesting about this? It’s a total split between how people feel right now versus how they feel about the future.

Continue reading “How Local Radio Turns Consumer Anxiety into Small Business Sales”