Marketron

Month: December 2025

Audio Advertising Gets Some Fine Tuning

New measurement tools in audio give marketers a better sense of their ROI

Contributor: Matthew Schwartz, director of editorial and content development, ANA

Video didn’t kill the radio advertising star. Neither did social media, online gaming, nor Netflix. The rise of digital platforms has been a veritable boon for audio advertising, which encompasses ads on streaming music services, podcasts, and traditional AM/FM and digital radio stations. Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming.

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Radio On Main Street featuring Rebeca Vargas, former CMO, Girl Scouts of America

In this week’s Radio on Main Street from the ANA Masters of Marketing episode, Mike Hulvey sits down with Rebeca Vargas, former chief marketing officer of Girl Scouts of America. Spanning more than two decades in senior marketing roles across major financial institutions, followed by leading one of the most iconic and purpose-driven brands, Rebeca shares how purpose-driven marketing, brand reinvention, and smart media strategy – including the role of audio – can transform organizations like the Girl Scouts and the communities we collectively serve.

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

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Radio On Main Street featuring Carl Fremont, Chief Executive Officer, Quigley-Simpson

In the fifth installment of Radio on Main Street from the ANA Masters of Marketing Conference, Mike Hulvey talks with Carl Fremont, chief executive officer of Quigley-Simpson, an independent agency known for its end-to-end approach to brand building, demand generation and consumer connection. You don’t want to miss this episode as Mike and Carl unpack what it takes to compete in today’s tech infused, complex media landscape and the unique role that audio plays in creating the emotional bonds that matter.

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street featuring Brent Christenson, Global Director of Marketing Capability, Alcon Laboratories

Radio on Main Street from the ANA Masters of Marketing Conference continues this week with a conversation between Mike Hulvey and Brent Christenson, global director of marketing capability at Alcon Laboratories and an RAB Audio Advisory Board committee member. In this conversation, Mike and Brent explore how brands benefit from the captive listening environment radio provides, and why fundamentals – not fads – will continue to shape the future of marketing, even as AI reshapes the tools we use.

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

Podcast: Play in new window | Download

Radio Drives Holiday Hunt for Fashionable Gifts

Author: Victor Texcucano, Content Coordinator, RAB

Tariffs, inflation and changing consumer preferences mean the clothing/apparel industry is in a state of ups and downs. With the holiday season here, retailer marketing is in full swing.

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