Month: January 2026

Hispanic Consumers Are Listening — Here’s Why Advertisers Should Too

Author: Annette Malave, SVP/Insights, RAB

From the music in our headphones to the some of the food and flavors we can’t live without, Hispanic culture is influencing America. Hispanics in the U.S. represent a powerful and rapidly expanding consumer segment that no advertiser can afford to overlook. With a population of 68 million and rapidly growing along with a purchasing power projected to surpass $2 trillion, Latino consumers are driving growth across nearly every category—from retail and technology to entertainment and automotive.

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Radio On Main Street Featuring Andrew Tindall, System1

In the latest episode of the series, Andrew Tindall returns to the podcast with an insightful conversation as to why audio is regaining power in a screen-saturated world and how sound builds memory and emotion in ways that visuals simply cannot and the importance around audio creative. You’ll hear more about why radio provides brands with a winning competitive advantage that is hiding in plain sight. 

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

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Radio On Main Street Featuring Jeff Wright, Nexstar Network

The eighth episode in the ANA Masters of Marketing series features Jeff Wright, a marketing coach for Nexstar Network, a coaching organization that helps independent, locally owned trades businesses become not just great service providers, but great businesses. In this conversation, Jeff shares the difference between coaching and consulting, how uncovering the real problem inside a business matters most and why radio continues to be a powerful and trusted platform for small- and mid-sized businesses in the local communities they serve. It’s an important listen, and it underscores the importance of radio partnering with small business owners and becoming their trusted partners and media consultants.

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

Podcast: Play in new window | Download

Radio On Main Street Featuring Susan Finnigan, Margaritaville at Sea

The latest episode of Radio on Main Street features Susan Finnegan, senior director of data product management, Margaritaville at Sea — the cruise line extension of one of the most iconic lifestyle brands in the world. After more than a decade in marketing technology roles at Walt Disney and SeaWorld, Susan brings her expertise to a company built on music, escape and joy with a lot of brand storytelling through sound.  You’ll hear how a brand’s voice builds trust; data helps guide smarter decisions and why Susan believes that audio is more than a channel — it’s a state of mind, an emotion and a memory trigger that brands can’t afford to overlook. 

Click Here to watch the interview on our YouTube channel.

Click here for Season 8: 2025 ANA Masters of Marketing podcasts

Click here for Season 7: 2025 NAB Show podcasts

Podcast: Play in new window | Download

Why Radio Starts the Year Strong – Even When the Economy Feels Uncertain

Author: Annette Malave, SVP/Insights, RAB

January often brings a mix of optimism and caution. Businesses are setting new goals, reviewing budgets, and closely watching economic signals. For advertisers, uncertainty can lead to hesitation — but with the help of broadcast radio, businesses can seize the opportunities that still exist.

Continue reading “Why Radio Starts the Year Strong – Even When the Economy Feels Uncertain”