The latest episode of Radio on Main Street features Susan Finnegan, senior director of data product management, Margaritaville at Sea — the cruise line extension of one of the most iconic lifestyle brands in the world. After more than a decade in marketing technology roles at Walt Disney and SeaWorld, Susan brings her expertise to a company built on music, escape and joy with a lot of brand storytelling through sound. You’ll hear how a brand’s voice builds trust; data helps guide smarter decisions and why Susan believes that audio is more than a channel — it’s a state of mind, an emotion and a memory trigger that brands can’t afford to overlook.
Click Here to watch the interview on our YouTube channel.
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