In the second to last episode of the season, RAB’s Tammy Greenberg chats with Greg Licciardi, vice president, partnerships & sponsorships, ANA – a role he stepped into just six months ago, after a career spanning agencies, media, ad tech and more than a decade teaching modern marketing at Fordham and Seton Hall. Greg is also the author of The Holy Grail of Marketing, a new book exploring how brands can use AI, data and cross-platform strategy to reach the right consumer in the right moment with the right message.
In a fragmented media world, brands are searching for relevance, and in our discussion, Greg underscores the power of audio and its ability deliver messaging at exactly the right time, in the right mindset and often in the most personal environment a brand could ask for – the listener’s everyday life. It’s a great listen with an important reminder that as marketing evolves, brands that win will blend innovation with intention – and recognize that channels like radio don’t just reach consumers, they move them
Click Here to watch the interview on our YouTube channel.
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