Month: February 2026

Insights into Action: 5 Next Steps for Radio from the RAB – Borrell Digital Benchmarking Report

Author: Avery Berggen, Marketing Manager, Marketron

Digital Is Now Radio’s Growth Engine: What the 2026 RAB – Borrell Benchmark Means for Local Media

For more than a decade, RAB’s Annual Digital Benchmarking Report, produced by Borrell Associates Inc., has helped radio leaders understand how local advertising is changing and what it takes to stay competitive.

This year’s findings confirm what many broadcasters are already seeing.

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Dental Anxiety Is Real—And It’s a Marketing Opportunity for Local Practices

Author: Annette Malave, SVP/Insights, RAB

The tooth fairy… from a young age. Many of us are told that you will receive a “reward” when you lose a tooth. So, why as adults, do so many of us dread dental visits?

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