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Category: African-Americans

Radio Can Get Out the Vote

Author: Annette Malave, SVP/Insights, RAB

In less than a month, Americans from all walks of life will use the opportunity to make their voices heard. They will vote.

To say that this election will be like no other would be a great understatement. While campaign advertising started early, over the next few weeks, the airwaves will be inundated with information, facts and promises to influence and sway voters. During this emotionally charged year, connecting personally will be vital to the success of a candidate’s campaign. No other medium connects and engages personally more than broadcast radio.

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Inclusive, Diverse and Community

Author: Annette Malave, SVP/Insights, RAB

Inclusiveness and diversity are words that we are hearing a lot lately. Sometimes they are used interchangeably, when in fact, they are different. According to the Cambridge dictionary, inclusiveness is “the quality of including many different types of people and treating them all fairly and equally.” Diversity is “the condition or fact of being different or varied; the mixture of races and religions that make up a group of people.”
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Reaching Black and Hispanic Populations through Radio and
Other Media

Contributor: Gabriel Soto, Manager of Research, Edison Research

Under the current climate of the COVID-19 pandemic, it’s important to disseminate information to various communities effectively. Often overlooked, African-American and Hispanic communities can benefit with a few insights into each group’s media consumption.

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Other Media”

Radio by the Numbers

Author: Annette Malave, SVP/Insights, RAB

Artificial intelligence. Autonomous vehicles. Robotic pets. It is easy to become enamored with technology and the latest gadgets, because they provide us with something that we didn’t know we needed or wanted. However we have also seen some technology or gadgets that some thought would be the next hottest thing, fizzle out.

Despite these tech advances, people today still use and appreciate the value of Radio. At its core, Radio remains relevant and prevalent, regardless of the device or platform used to tune in.

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Celebrating the Black Consumer

Author: Annette Malave, SVP/Insights, RAB

February is Black History Month, also known as African American Month. It celebrates and recognizes the roles that African Americans have played in shaping U.S. history. Originally established as Black History Week by American historian Carter G. Woodson, it was expanded to a month-long celebration in 1976.

As consumers, African Americans have a buying power of $1.3 trillion and are 47.8 million strong. They are socially active – as end-users as well as influencers. They also spend more time with media across devices – specifically radio, than the U.S. population in general.

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Radio’s Top 10 to Usher in 2020

Author: Tammy Greenberg, SVP/Business Development, RAB

As we leave one decade to enter another, we couldn’t be prouder of the progress that radio has made to continuously deliver first-class and relevant content to listeners any way they wish to consume it. Among consumers today, audio is hot and radio is hotter. Advertisers from Main Street to Wall Street are tapping into radio’s incredible power and unique attributes. Why? Because radio is emotionally engaging, personal and measurable with the ability to deliver ad messages in a safe and receptive environment.
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