Author: Annette Malave, SVP/Insights, RAB
As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.
Category: AnalyticOwl
Telecom Marketing on Radio: What’s Working Best
Contributor: Rick Kestenbaum, general manager, AnalyticOwl
The telecom industry is what keeps us all connected—whether we’re texting a friend, streaming a movie or hopping on a video call for work. It’s come a long way from landlines and dial-up internet to lightning-fast mobile networks and fiber-optic cables. These days, telecom companies are at the heart of the digital world, powering everything from smart homes to cloud computing.
Continue reading “Telecom Marketing on Radio: What’s Working Best”Radio Drives Website Traffic for Restaurants
Author: Annette Malave, SVP/Insights, RAB
During the pandemic, many businesses and industries had to learn to (dare I say) pivot, in order to keep their doors open and succeed. The restaurant industry not only pivoted but experienced a seismic shift in all aspects of business. From food to staffing, from menu items and customer service – the need to change was critical.
Continue reading “Radio Drives Website Traffic for Restaurants”Cause Marketing on Radio: What’s Working Best
Contributor: Rick Kestenbaum, general manager, AnalyticOwl
Connecting with individuals via media can be difficult. You need to engage with them personally and emotionally. It is a challenge that charitable organizations often struggle with trying to deliver their message to a mass audience.
Continue reading “Cause Marketing on Radio: What’s Working Best”2024 – A Look Back
Author: Annette Malave, SVP/Insights, RAB
During this time of year, we all try to find some time to take a breath and look back at the events of the year. Some will make you laugh, while others may make you cry.
Continue reading “2024 – A Look Back”It’s Good Judgement to Use Radio for Legal Services
Author: Annette Malave, SVP/Insights, RAB
Buying a home, estate planning or getting a divorce. These are just some of our rites of passage that we may experience as adults, but they are also times when we find ourselves in need of legal services.
Continue reading “It’s Good Judgement to Use Radio for Legal Services”