Contributor: John Fix, John Fix Ltd. – Consulting P&G retiree
I was fortunate to work with many great people and companies this year. Cumulus Media, iHeart, SiriusXM and In4mation Insights were great partners and the RAB and IAB have done great things with audio. The majority of the conversations were around the role of data and every road somehow led to MMM.
Continue reading “My 2025 in Review – Audio, New Data and MMM”Author: Tammy Greenberg SVP Business Development, RAB
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
Continue reading “Radio Pumps Up Marketing Effectiveness”Contributor: Todd Kalman, CRO, Marketron
Depending on what you read and hear, you may think radio advertising revenues are destined for downturns. There’s more to the story than the misconceptions that nobody’s buying airtime ads, and that no one listens to broadcast radio. Both are false!
Continue reading “The State of Radio Sales: Listeners Remain as Do the Value of the Spots”Misconceptions about audio could leave brands missing out on a valuable medium
Author: Tammy Greenberg, SVP/Business Development, RAB
Audio consumption has seen significant growth in recent years due to an expanding landscape. With consumers turning to audio for the convenience that it provides – allowing them to multitask – and the plethora of content to suit all moods and needs, it may be no surprise that WARC reports audio has grown significantly faster than media consumption overall, across demographics. However, there is a significant gap in the investments marketers allocate to audio versus other media. WARC projected that, by 2024, audio would account for 24.5 percent of all ad-supported media consumption but only 8.4 percent of ad investments. The disparity between engagement with audio and investment in audio is profound.
Continue reading “It’s Time Marketers Hear the Truth About Audio”
