Author: Annette Malave, SVP/Insights, RAB
Unbelievable. That’s the word you would use if you, or someone you know, has been trying to buy or sell a home. The real estate market is having its moment.
Continue reading “Radio Works for Realtors”Category: Behavior
Radio Partnerships with Brands on Social Media Matter
Contributor: Riley Genua, Director/Sales Engineering, ListenFirst
By now, we should all be familiar with branded content on social media platforms like Facebook and Instagram. Ticket giveaways, opportunities to meet well-known radio personalities, gift cards to favorite local restaurants and many more are now offered by radio stations through both live broadcasts and affiliated social media accounts, which are “presented by” a sponsor.
Of course, these giveaways are great for listeners, as they can seize an opportunity to see their favorite local or even national artist perform on stage or treat their family to a nice meal. But did you know how effective these partnerships are for the radio stations and advertisers themselves on social media?
Continue reading “Radio Partnerships with Brands on Social Media Matter”Radio Drives Nonprofit Site Traffic
Author: Annette Malave, SVP/Insights, RAB
The Merriam-Webster online dictionary defines charity as “generosity and helpfulness, especially toward the needy or suffering; an institution engaged in relief of the poor,” as well as a few others. Whichever definition you choose, the outcome is the same – giving.
Continue reading “Radio Drives Nonprofit Site Traffic”Radio Reaches Taxpayers
Author: Stephanie Heracleous, Research & Insights Assistant, RAB
The pandemic has thrown a wrench in the tax filing process the last couple of years as new incentives, deductions and tax credits have emerged. As we settle into the first few months of 2022, tax season is in full swing. The Internal Revenue Service (IRS) has issued more than $4MM in tax returns so far this year. Consumers are looking to online businesses and professionals for assistance in filing to make sure their taxes are prepared correctly.
Continue reading “Radio Reaches Taxpayers”Health and Wellness – An Important Theme for Black History Month
Author: Annette Malave, SVP-Insights, RAB
With only a high school education, Vivien Thomas worked as an assistant to a surgeon. Born in 1910 and without any formal medical training, he developed a procedure used to treat blue baby syndrome. He was a teacher of operative techniques and was a pioneer in cardiac surgery. He received an honorary doctorate from Johns Hopkins University in 1976.
Dr. Thomas’ contributions to the medical field are just one of thousands of reasons we celebrate the achievements of Blacks every year during Black History Month.
Continue reading “Health and Wellness – An Important Theme for Black History Month”Radio Plays a Part in the Future of Retail
Author: Victor Texcucano, Content Coordinator, RAB
COVID-19 fears and restrictions have helped establish several new trends in the world of retail. Since the rise of e-commerce over the past decade or so, shopping has evolved to become much faster and much more convenient.
Continue reading “Radio Plays a Part in the Future of Retail”