Category: Forecasts

Insights into Action: 5 Next Steps for Radio from the RAB – Borrell Digital Benchmarking Report

Author: Avery Berggen, Marketing Manager, Marketron

Digital Is Now Radio’s Growth Engine: What the 2026 RAB – Borrell Benchmark Means for Local Media

For more than a decade, RAB’s Annual Digital Benchmarking Report, produced by Borrell Associates Inc., has helped radio leaders understand how local advertising is changing and what it takes to stay competitive.

This year’s findings confirm what many broadcasters are already seeing.

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2025’s Most Read: Radio’s Biggest Trends & Takeaways

Author: Annette Malave, SVP/Insights, RAB

As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.

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Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights

Contributor: Celine Matthiessen, VP of Insights and Analytics, BIA Advisory Services

As we near the end of the year, it’s important to maximize opportunities and also work towards 2026. With shifts in consumer behavior and spending across key local business categories, having insights into the current and future marketplace will be key advantages to driving growth.

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Radio Opportunities Abound In 2025

Contributor: Celine Matthiessen, vice president insights & analysis, BIA Advisory Services

Radio isn’t just surviving in 2025 – it’s evolving. With $12.3 billion in projected local radio and digital radio ad revenue this year, combining both traditional and digital platforms, radio remains the fifth-largest advertising medium in the local market space. BIA’s analysis reveals shifts in how different sectors are approaching radio advertising.

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2024 – A Look Back

Author: Annette Malave, SVP/Insights, RAB

During this time of year, we all try to find some time to take a breath and look back at the events of the year. Some will make you laugh, while others may make you cry.

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What’s on the Horizon for Radio

Contributor: Nicole Ovadia, vice president of forecasting and analysis, BIA Advisory Services

The radio advertising landscape is in the midst of a dynamic transformation, but within this evolution lies a world of untapped potential. As consumer habits adapt and digital integration becomes the norm, key industries are reshaping their advertising strategies. Yet, amidst these changes, local radio stands strong as a resilient and potent force in the media mix – the fifth largest media when you examine the total local advertising marketplace.

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