Category: HVAC

Radio Creates Demand. Digital Captures It. Part Two

Author: Annette Malave, SVP/Insights, RAB

Part Two: Measuring the Consumer Journey

Note: This is the second article in a two-part series exploring how radio and digital work together to build consumer trust and drive measurable business results.

In part one of this series, we explored why radio and digital work best as partners rather than competitors. Radio introduces consumers to a brand, while digital provides opportunities to learn more and engage when the time is right. Together, they create the repeated interactions that build familiarity and, ultimately, consumer confidence. The good news for today’s marketers is that this journey is becoming easier to understand.

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Radio Creates Demand. Digital Captures It.

Author: Annette Malave, SVP/Insights, RAB

Part One: Why the Best Marketing Strategies Don’t Choose Between Radio and Digital

Note: This is the first article in a two-part series exploring how radio and digital work together to build consumer trust and drive measurable business results.

Consumers don’t think in terms of media channels. They simply respond to messages that capture their attention. They may hear about a business on the radio during their morning commute, search for it later that afternoon and make a purchase from their phone that evening. To the consumer, it is one seamless experience. Yet marketers often evaluate each step independently, making it appear as though radio and digital are competing when, in reality, they are working together.

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When Temperatures Rise, Radio Delivers

Author: Victor Texcucano, Content Coordinator, RAB

We’re halfway through 2026, and that can only mean one thing: summer is around the corner. Consumers will be searching for shelter from summer temperatures, so now is a perfect time for HVAC businesses to reach out to consumers in their area.

Summer heat in the U.S. can be relentless. Aside from a quick dip in the pool, the best relief is often a cool, air-conditioned home. That is why it is important to hire an HVAC technician to ensure your system is ready for the season. Homeowners in warm climates know how essential a dependable HVAC (Heating, Ventilation and Air Conditioning) system is when temperatures climb above 90 degrees.

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Boomers Hold the Wealth. Radio Holds the Connection.

Author: Annette Malave, SVP/Insights, RAB

Marketers have spent years chasing younger consumers – following emerging platforms, evolving behaviors and cultural trends. But in the race to connect with millennials and Gen Z, many advertisers may be overlooking one of the most financially powerful audiences in America: baby boomers.

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Renovate or Relocate? The Real Forces Driving Home Improvement — and Why Radio Matters

Author: Annette Malave, SVP/Insights, RAB

Home improvement used to be about style. Today, it’s about strategy. Remodeling is no longer a weekend project. It’s a lifestyle adjustment, a financial decision and for many, a necessity. Rising housing costs, aging homes and changing living needs have shifted homeowners’ mindset from “Should we renovate?” to “How do we make our home work better for us?”

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Radio Builds Business for Home Improvement Retailers

Author: Victor Texcucano, Content Coordinator, RAB

Home improvement never stops. Whether it’s to place your home on the real estate market or just to simply boost curb appeal, consumers are always on the hunt for inspiration, tools and materials to get the job done.

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2024 – A Look Back

Author: Annette Malave, SVP/Insights, RAB

During this time of year, we all try to find some time to take a breath and look back at the events of the year. Some will make you laugh, while others may make you cry.

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Plumbing and HVAC Ads on Radio: What’s Working Best

Contributor: Rick Kestenbaum, general manager, AnalyticOwl

According to the National Association of Realtors, the average age of a home in the U.S. is 39 years. That creates constant opportunity for plumbing and HVAC companies. Radio has proven to be an excellent way to not only promote emergency services, but also to get listeners thinking about profitable replacements, upgrades and renovations.

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