Marketron

What Matters to Job Seekers

Author: Annette Malave, SVP/Insights, RAB

According to the recent jobs report, 428,000 jobs were added, and the unemployment rate remains unchanged at 3.6%. The good news is that 95% of the jobs that were lost during the pandemic are now recovered.

Are we still looking at the Great Resignation or is it instead a great reset?

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Radio Reaches Taxpayers

Author: Stephanie Heracleous, Research & Insights Assistant, RAB

The pandemic has thrown a wrench in the tax filing process the last couple of years as new incentives, deductions and tax credits have emerged. As we settle into the first few months of 2022, tax season is in full swing. The Internal Revenue Service (IRS) has issued more than $4MM in tax returns so far this year. Consumers are looking to online businesses and professionals for assistance in filing to make sure their taxes are prepared correctly.  

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From Bud to Bloom – Radio Grows Site Traffic for Lawn and Garden Retailers

Author: Annette Malave, SVP/Insights, RAB

According to Punxsutawney Phil, winter should be over in three more weeks. Within those weeks, landscapers and lawn and garden centers will experience an influx of want-to-be and experienced gardeners. It’s the time when most people will find out what kind of “thumb” they have.

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Radio Digital Sales Surge 33%: Debriefing the RAB-Borrell Annual Benchmarking Report

Todd Kalman, senior vice president of sales at Marketron

Now in its 10th year, the RAB-Borrell Digital Benchmark report is a must-read for the radio industry. As broadcasters seek to increase revenue and diversify offerings, digital advertising is a critical part of this. In 2021, the world faced year two of the pandemic and its impact. The findings of this year’s report show there are reasons for optimism.

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Radio Plays a Part in the Future of Retail

Author: Victor Texcucano, Content Coordinator, RAB

COVID-19 fears and restrictions have helped establish several new trends in the world of retail. Since the rise of e-commerce over the past decade or so, shopping has evolved to become much faster and much more convenient.

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Radio is the Best Policy for Insurance

Contributor: Rick Kestenbaum, General Manager, AnalyticOwl

As lockdowns occurred at the onset of the pandemic in 2020, Americans experienced financial concerns and reviewed all their household expenses – including insurance. Consumers evaluated their auto, home and life insurance policies. They also realized the importance of their insurance carrier’s ability to handle their concerns quickly, efficiently and virtually.

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