Author: Annette Malave, SVP/Insights, RAB
Last week’s post highlighted radio advertising as trusted by consumers, according to a YouGov survey. The latest Total Audience Report from Nielsen not only confirms that finding, but also illustrates that radio ads are very/somewhat trustworthy among adults 18-34. Yes, they are listening, and they trust the ads they hear on radio.
Author: Madison Wright, Events and Communications Coordinator, RAB
You may be looking at this title and are thinking “Gen Z doesn’t listen to the radio; social media is where you reach them.” Did you know that radio reaches nearly 44,000,000 Gen Zers every week, according to Edison Research? While this group makes up around 20% of the U.S. population, per Statista, there is no denying the listening power of Gen Z.
Continue reading “Gen Z is Tuning into Radio – Social
Media Platforms are Taking Notice”
Author: Tammy Greenberg, SVP/Business Development, RAB
It has been well-documented that consumers, now more than ever, care deeply about how brands are addressing social and environmental issues. According to the 2020 Porter Novelli Executive Purpose Study, 89% of business leaders believe companies that lead with purpose have a competitive advantage in today’s marketplace. In fact, 85% agree being a purpose-driven company drives profit. The bottom line is that in increasingly competitive markets, in just about every category of business, a brand’s contribution to society becomes the decisive point of difference for consumers.
Continue reading “Purpose in Action with Radio Drives Business and Positive Change”
Author: Annette Malave, SVP/Insights, RAB
As holiday shopping goes into full swing, electronics will be one of the top items purchased this year. As many households continue to work from their remote locations, smart speakers are sure to be on many holiday shopping lists. As of this past June, NPD Group stated that nearly 30% of U.S. households were using smart speakers.
Author: Annette Malave, SVP/Insights, RAB
It’s hard to believe, but Thanksgiving is here. It has been a very unusual year for everyone, and the pandemic has prompted many of us to stop and appreciate some of the things that we may have taken for granted in the past.
Author: Annette Malave, SVP/Insights, RAB
Without a doubt, 2020 has been a most unusual year, and the need for good tidings and holiday cheer have never been apparent than now. Shopping this season will be a way that consumers will turn their focus from current events and concerns to celebrating the holidays and a hopeful return to the routines that they all miss.
According to the National Retail Federation’s Annual 2020 Holiday Survey, this year, consumers will spend $650 in gifts, $230 in nonholiday items, such as decorations, and $117 in other nongift purchases – each nearly flat to 2019 amounts.
Continue reading “Listeners Will Make Registers Ring This Holiday Season”