Radio listeners’ emotional bond with the stations they tune into is no surprise. We’ve shared in the past the unique connection that listeners have with the personalities on those stations.
Today, the two-way conversation that radio has with its listeners extends well beyond the call-ins from years ago. Radio engages with its listeners via text, tweets, social media and even via their loyal listener database. If the concept of a database for a radio station surprises you, then read on.
Continue reading “Radio Listener Fans – A Treasure Trove of Information”