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Looking for Coverage? Radio Can Help

Author: Annette Malave, SVP/Insights, RAB

What’s the one thing that everyone needs but not many have? It’s also one thing that many adults won’t speak to their loved ones about. Life insurance.

According to the Insurance Information Institute, only 60% of U.S. adults had some form of life insurance and 20% believed that they didn’t have enough. The most common reasons for owning life insurance: cover burial and final expenses, help replaced lost wages of a wage earner and leave some money/inheritance.
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Radio Leads the Charge in the
Audio World

Author: Annette Malave, SVP/Insights, RAB

Today, consumers have a multitude of audio options to choose from — broadcast, satellite, pure-plays and podcasts — across a multitude of devices. In other words, audio has never been hotter.

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Audio World”

Where Does Radio Fit in the 2020 Elections? – Update

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

In June, PQ Media projected that political media buying could exceed $8 billion in 2020, possibly as high as $8.5 billion.  In Part 2 of the blog post, PQ Media reviews recent issues, events and state of the economy and provides insights into the 2020 political ad forecast.

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Political Media Buying 2020: Still Way Too Early Prediction

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.

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Local Radio is More Important Than Ever

Author: Annette Malave, SVP/Insights, RAB

In mid-July, a local newspaper that has been in existence for 233 years announced that it would be cutting its print version to only three days a week.  In an interview, the director of one of the local universities responded: “It’s devastating to communities.  Not only do they lose their news, it erodes everything else in terms of civic participation.”

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