Marketron

Local Radio is More Important Than Ever

Author: Annette Malave, SVP/Insights, RAB

In mid-July, a local newspaper that has been in existence for 233 years announced that it would be cutting its print version to only three days a week.  In an interview, the director of one of the local universities responded: “It’s devastating to communities.  Not only do they lose their news, it erodes everything else in terms of civic participation.”

Continue reading “Local Radio is More Important Than Ever”

Radio’s Workplace Listening is BIGGER Than Ever

Contributor: Leigh Jacobs, EVP Research Analysis, NuVoodoo Media Services

Consumers today are connected 24/7. They have the ability to tap into news, entertainment and information whenever, wherever and in whatever format they want. Thanks to technology, the connection with radio continues – into the workplace.

Continue reading “Radio’s Workplace Listening is BIGGER Than Ever”

Radio – Important Among Internet Users

Author: Annette Malave, SVP/Insights, RAB

While the internet, sometimes referred to as a “network of networks,” was around in the ‘70s it did not become available to the public until the early ‘90s.  Since then, the ability for consumers to tap into the internet has had an incredible impact on everything they do – shopping, driving and even their media consumption.

Continue reading “Radio – Important Among Internet Users”

Your Sports Bets and Radio

Contributor: Brad C. Deutsch, Principal, Garvey Schubert Barer, P.C.

It’s Been Just Over a Year Since the Supreme Court Opened the Floodgates – So, Can Radio Finally Start Taking Ads?

In May 2018, the Supreme Court sided with the State of New Jersey in Murphy v. NCAA, and struck down the Professional and Amateur Sports Protection Act (“PASPA”), which was a federal statute that prohibited states themselves from legalizing sports betting.[1]

While the Supreme Court’s decision did not automatically make sports betting legal, the decision did open the door for each state to decide whether sports betting should be legal within its borders.

Continue reading “Your Sports Bets and Radio”

“School’s Out For Summer”

Author: Annette Malave, SVP/Insights, RAB

“School’s out forever!”  Who doesn’t love that song by Alice Cooper.  No matter the generation, it’s a lyric everyone knows. We know it’s July but guess what?  School isn’t really out forever.  August is National Back-to-School month.

Continue reading ““School’s Out For Summer””

Radio Gets You (a) Home

Author: Annette Malave, SVP/Insights, RAB

There are many important events in life – graduating, accepting a job, getting engaged or married and, of course, buying a home.  Important? Maybe. Stressful?  Absolutely!

If you haven’t had the experience, I’m certain that you know someone that has purchased, is in the process of doing so, or is currently searching for a home to buy. And no matter how you look at it, it is one of the biggest commitments you can make.  With a commitment like this, you need someone you can trust by your side.  Nope, not a significant other, mother, father or friend. You need a real estate agent and radio is there to help!

Continue reading “Radio Gets You (a) Home”