Author: Annette Malave, SVP/Insights, RAB
A glance at the history of music and entertainment consumption highlights radio’s strong position among alternative audio options. And as the U.S. population increases, the number of people tuning into radio continues to grow.
What is the reason for radio’s continued relevance? Is there just one single reason?
C
Contributor: Gordon Borrell, CEO, Borrell Associates
To understand the crisis facing local media companies, two things are worth knowing about local radio buyers. They are:
Let that sink in. They are buying more, from fewer companies.
The big question is, who’s being cut, and why? (If you’re not into reading, jump to the very last sentence for the answer.)
Author: Annette Malave, SVP/Insights, RAB
Have you ever wondered why hearing certain songs on the radio makes you smile? Other than it might be your favorite song or stir up a memory, there are some scientific facts to support your enjoyment. Listening to music has been proven to make you smarter and more productive. Music is also known to make people happy and elevate their mood. Perhaps this is part of the reason why people tune in to radio. But radio plays another important role – music.
Author: Annette Malave, SVP/Insights, RAB
According to Google research, almost one-third of mobile searches were based upon location searches – and that was in 2017. The importance of local or being within the community continues to gain popularity. The terms of “locally grown” or “shop local” have become common terms by consumers. We have all seen the value in “local” and perhaps that is why American Express sponsored the first Small Business Saturday in 2010.
There are other companies that understand the value of local – something that radio delivers through its 15,000+ local radio stations across the U.S. Reading a recent interview of one such advertiser sharing their views on the importance of local for their brand highlighted what radio does so well.
Contributors: Brad C. Deutsch Principal, Garvey Schubert Barer, P.C. and Aaron S. Edelman, Attorney, Garvey Schubert Barer, P.C.
In our previous blog posts, we’ve addressed both the possible risks associated with marijuana advertising that are unique to being the federal licensee of a radio station and the intricacies of many state laws regarding digital media advertisements for marijuana.
The latest development in the push to normalize marijuana and cannabis products as a consumer good comes from the cannabis industry’s own “Self-Regulatory” member organization, the National Association of Cannabis Businesses (NACB), which has recently adopted voluntary standards for advertising by its members. This blog post examines what impact these voluntary standards will actually have for advertising on the radio.
Continue reading “What the Marijuana Industry’s Organization Voluntary Ad
Standards Mean for Radio”
Author: Annette Malave, SVP/Insights, RAB
We are transitioning from the digital age into a new era that some are calling the data age. The importance of learning and understanding technology, as well as how it affects brands, the consumer experience, and ultimately radio advertisers and listeners was underscored during RAB’s attendance at CES 2019.
Throughout CES 2019, content, consumers and transformation were some of the words that were used as part of product descriptions but also within panel discussions. And while CES may have once been considered a tech conference, Shawn DuBravac, futurist and trendcaster, believes it should be viewed as a business conference. Technology is infused in everything as businesses – ranging from automotive to consumer product goods and even agriculture – tap into it.