Author: Annette Malave, SVP-Insights, RAB
A 2016 PwC publication stated that fintech (short for financial technology) would reshape banking. Based on a survey of banking executives, the article stated that, within five years of the article, 90% of banks expected growth of mobile applications. At that time, a little more than half of the respondents offered a mobile app for their clients, and 18% were currently developing one. Clearly, the pandemic has had a greater impact on services and offerings by banks and financial institutions.
Continue reading “Radio – You Can Bank on It”
Author: Stephanie Heracleous, Research & Insights Assistant, RAB
The new year inevitably brings new goals into homes. As communities wind down from the holidays, folks are actively seeking healthier routines. The pandemic has heightened awareness to the importance of health and has sparked a larger interest for consumers to get back to working out.
According to IBISWorld, January and February are the busiest times for new fitness club memberships as consumers are looking to start resolutions for the year.
Continue reading “Radio’s Power Hour for Fitness”
Contributor: Fleur Voruz, Senior Director, Programs (Media), Children’s Miracle Network Hospitals
No one ever expects to need a children’s hospital, yet every day, thousands of kids enter a children’s hospital, many of them fighting for their lives.
Continue reading “How Partnerships with Radio Can Change Kid’s Health”
Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
As lockdowns occurred at the onset of the pandemic in 2020, Americans experienced financial concerns and reviewed all their household expenses – including insurance. Consumers evaluated their auto, home and life insurance policies. They also realized the importance of their insurance carrier’s ability to handle their concerns quickly, efficiently and virtually.
Continue reading “Radio is the Best Policy for Insurance”
Contributor: Dustin Wilson, Manager of Client Development, Digital, Marketron
It’s no secret that integrated advertising campaigns typically perform better. When you pair radio and digital ads, they’re an excellent complement to each other. That’s because audiences consume content in multiple ways across lots of mediums. And that’s a necessity in a world where people encounter hundreds if not thousands of ads in a single day.
The competition to break out from the noise and connect with audiences is key for any advertiser. However, they may have misconceptions about what channels work best. Well, they don’t need to go on hunches, and neither do you. Data and research support that radio ads can lift the performance of digital ones.
Continue reading “Radio Advertising Is the Perfect “Lift” for Digital”
Author: Annette Malave, SVP/Insights, RAB
Before the pandemic, traditional aspects of the auto purchase were changing. People were considering subscription auto plans versus ownership. Vehicle options were also shifting. COVID-19 changed all that.
Traditional vehicle ownership is still considered to be the most convenient, practical and flexible by consumers. When it comes to audio entertainment, traditional sources are important.
Continue reading “Tradition is Valued by Auto Buyers”