Trust

Think Radio is Dead? Better Convince 93% of America.

Contributors: Howard Robertson, CEO/founder, Spotset Media Network and Ryan Robertson, president, Spotset Media Network

The face is covered by a sheet, but the eyes are wide open. The pulse is strong. The heart beats steadily. And that pathway to the soul we call hearing? Completely intact. There is loud noise in the room, deafening yet clearly heard: about new directions, about who is in and who is out. But radio can hear every word of it. Because radio is very much alive. Those who have written radio’s obituary and left it for dead need to stop, collaborate, and listen.

Close to Care, Closer to Action: Why Community Pharmacies Win with Radio

Author: Annette Malave, SVP/Insights, RAB

Community pharmacies are evolving into frontline healthcare destinations – delivering everything from prescriptions to preventive care and wellness support. But as their role expands, so does the need to stand out locally and prove measurable impact.

From Backyard to Business Driver: Why Lawn & Garden Is Growing and How Radio Helps It Thrive

Author: Annette Malave, SVP/Insights, RAB

Lawn and garden has evolved far beyond seasonal upkeep – it’s now a reflection of how Americans live, spend and prioritize their homes. What was once about mowing and maintenance has become a category driven by outdoor living, wellness, sustainability and long-term home value.

Car Buying Got Complicated — And Consumers Are Listening Differently

Author: Annette Malave, SVP/Insights, RAB

Buying a car used to feel exciting. Today, for many consumers, it feels… complicated.

Dental Anxiety Is Real—And It’s a Marketing Opportunity for Local Practices

Author: Annette Malave, SVP/Insights, RAB

The tooth fairy… from a young age. Many of us are told that you will receive a “reward” when you lose a tooth. So, why as adults, do so many of us dread dental visits?

From Nerve-Wracking to Reassuring: How Radio Connects During Tax Season

Author: Annette Malave, SVP/Insights, RAB

Most Americans don’t circle Tax Day on their calendar with excitement. Instead, it lingers in the background — wedged between work deadlines, family schedules and the constant mental note of “I really need to do my taxes.”

Why Radio Starts the Year Strong – Even When the Economy Feels Uncertain

Author: Annette Malave, SVP/Insights, RAB

January often brings a mix of optimism and caution. Businesses are setting new goals, reviewing budgets, and closely watching economic signals. For advertisers, uncertainty can lead to hesitation — but with the help of broadcast radio, businesses can seize the opportunities that still exist.

Audio Advertising Gets Some Fine Tuning

New measurement tools in audio give marketers a better sense of their ROI

Contributor: Matthew Schwartz, director of editorial and content development, ANA

Video didn’t kill the radio advertising star. Neither did social media, online gaming, nor Netflix. The rise of digital platforms has been a veritable boon for audio advertising, which encompasses ads on streaming music services, podcasts, and traditional AM/FM and digital radio stations. Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming.

Radio Pumps Up Marketing Effectiveness

Audio advertising can boost audience engagement from the top of the funnel to the bottom

Author: Tammy Greenberg SVP Business Development, RAB

The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.

Tuning Into Financial Stress: Why Radio Is the Medium for Money-Minded Americans

Author: Annette Malave, SVP/Insights, RAB

Today’s news headlines reflect consumers’ economic outlook – uncertain. A quick internet search on Americans’ financial outlook reveals a flood of polls and surveys that highlight widespread concern about the economy and personal financial futures.

Here are Radio’s Truths

Author: Annette Malave, SVP/Insights, RAB

There is no doubt that today’s media landscape is fragmented and that capturing a consumer’s attention is difficult. Brands need a medium that can not only capture their attention, but one that offers scale, boosts other media, engages and delivers results.

Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales

Author: Travis Cartier, senior manager, onboarding and development, Marketron

One of the most frequent questions I hear from radio salespeople is, “What’s my differentiator?” It’s a crowded landscape with local businesses receiving daily emails and calls from someone who wants their ad budget.

Local Furniture Stores: Why Radio is Your Best Bet

Author: Annette Malave, SVP/Insights, RAB

I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference.

Why Radio Should Be on the Shopping List

Author: Annette Malave, SVP/Insights, RAB

If you find yourself browsing weekly supermarket circulars to find out which of your favorite brands are on sale, you aren’t alone. Consumers are working hard to fight the inflation battle at the registers.

Insights into Action: 5 Next Steps for Radio from the Borrell-RAB Digital Radio Sales Report

Contributor: Beth Osborne, director, marketing and content, Marketron

For 13 years, the Borrell-RAB digital benchmarking report on radio digital sales has been a valuable resource for the industry. The insights of local media buyers and station management allow us to look backward and forward on the opportunity for radio to be a leader in local digital ad sales.

Humans Matter

Author: Tammy Greenberg, SVP Business Development/RAB

In the age of AI, audio’s ability to forge deeply personal and trusted relationships with listeners is an opportunity for brands.

Why Radio is a Golden Opportunity for Jewelry Retailers

Author: Annette Malave, SVP/Insights, RAB

The holidays may be behind us, but there are many gift-giving days ahead.

The Power of Social Media and Radio

Author: Nick Arias, Research & Insights Assistant, RAB

According to Edison Research’s The Infinite Dial 2024 study, an estimated 235 million people (82%) are social media users.

Why Radio Should Play a Central Role in Multicultural Campaigns

Author: Tammy Greenberg, SVP/Business Development, RAB

The constantly evolving makeup of today’s American population has made it one of the most ethnically diverse and multicultural nations in the world. From a marketing perspective, multiculturalism is a challenging concept to activate; developing creative and selecting the right mix of media that will achieve relevance across a multicultural spectrum is a difficult feat. For efficiency, many brands will market in a way that either appeals to the cultural nuances of a total market, a specific race, or communities of people who share the brand’s values.

Driving Demand: The Impact of Radio Listening on Auto Sales

Author: Annette Malave, SVP/Insights, RAB

The auto industry has had its fair share of challenges and opportunities in the past few years. Events such as parts and labor shortages, strikes and the most recent security hack are just a few. While these events undoubtedly impact their business, they have an even greater effect on the consumer.

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Audio advertising can boost audience engagement from the top of the funnel to the bottom

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