Radio Reaches Pet Parents

Author: Annette Malave, SVP/Insights, RAB

Throughout 2020, Americans across the country developed new pastimes. Some became DIYers, chefs, linguists, hikers and more. Others added to their household and became pet parents.

As people found themselves having to shelter in place, many decided to take the opportunity to add to their household by bringing in furry, feathered or aquatic companions. According to VitusVet data published by the American Veterinary Medical Association, the average new pets and pet owners per practice per week spiked by July 2020 – the highest since July 2018.

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Reaching the New Outdoors Consumer

Author: Annette Malave, SVP/Insights, RAB

Over the past year, shifts in consumer behaviors have impacted every industry, and some have created seismic changes, as noted in healthcare and retail. What is more interesting, is that consumers also found new methods of entertainment and recreation. Namely, many discovered the great outdoors.

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Reaching Auto-Buying Radio Listeners

Author: Annette Malave, SVP/Insights, RAB

While there have been many shifts in consumer behaviors, many consumer preferences remain unchanged. If there is one thing that the pandemic has proven, it is that personal connections matter.

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Radio Whets the Appetite

Author: Annette Malave, SVP/Insights, RAB

The impact created by COVID-19 restrictions has been felt across a number of industries. One of the hardest hit has been the restaurant industry. According to the National Restaurant Association (NRA), as many as 110,000 restaurants have closed since the start of the pandemic.

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Radio – Still the One

Author: Annette Malave, SVP/Insights, RAB

Last week’s post highlighted radio advertising as trusted by consumers, according to a YouGov survey. The latest Total Audience Report from Nielsen not only confirms that finding, but also illustrates that radio ads are very/somewhat trustworthy among adults 18-34. Yes, they are listening, and they trust the ads they hear on radio.

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Radio – A Trusted Medium

Author: Annette Malave, SVP/Insights, RAB

After a tumultuous year, consumer confidence and optimism are slowly on the rise. According to the Consumer Confidence Index®, these improved in February after an increase in January. While confidence is increasing, what about the issue of trust?

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