Marketers Ride New Waves of Radio Advertising

Author: Tammy Greenberg, SVP/Business Development, RAB

One of the hottest trends in advertising is “screen-free media,” as people liberate their eyeballs and engage their ears with a potpourri of audio programming. However, for marketers to capitalize on the audio renaissance, they must develop an audio strategy that goes beyond ad buying and adopts a distinctive voice and sound for their brands, according to the Carat Trends 2021 report, titled “The Year of Emotionally Intelligent Marketing.”

The diversification of audio platforms and the attention audio commands among consumers has opened up tremendous opportunity for brands to expand their audio strategies and grow their audiences.

Continue reading “Marketers Ride New Waves of Radio Advertising”

More Than Ever, Radio is Ready to Prove Results

Contributor: RC Williams, Account Manager, AnalyticOwl

In an increasingly competitive and evolving media landscape, and with growing advertiser demand for tangible, measurable responses, radio has never been more ready to meet the challenge.

Continue reading “More Than Ever, Radio is Ready to Prove Results”

5 Facts and Radio

Author: Annette Malave, SVP/Insights, RAB

Over 247 million.  That’s a great number.  It’s the number of people that listen to radio every week.  It is the top reach medium – touching more people every week than any other medium or device.  This is something that we in the radio industry know.

Continue reading “5 Facts and Radio”