Contributor: Rich Tunkel, Managing Director, Nielsen Audio
For the past several years, we’ve been on a mission at Nielsen: to make sure radio measurement is as modern and dynamic as the industry itself. Content and advertising decisions depend on accurate, reliable data and that means constant measurement evolution and adaptation.
Continue reading “Bringing Radio Measurement into the Mobile Age: A Milestone Moment for the Audio Diary”Author: Annette Malave, SVP/Insights, RAB
Home improvement used to be about style. Today, it’s about strategy. Remodeling is no longer a weekend project. It’s a lifestyle adjustment, a financial decision and for many, a necessity. Rising housing costs, aging homes and changing living needs have shifted homeowners’ mindset from “Should we renovate?” to “How do we make our home work better for us?”
Continue reading “Renovate or Relocate? The Real Forces Driving Home Improvement — and Why Radio Matters”Author: Annette Malave, SVP/Insights, RAB
Buying a car used to feel exciting. Today, for many consumers, it feels… complicated.
Continue reading “Car Buying Got Complicated — And Consumers Are Listening Differently”Author: Avery Berggen, Marketing Manager, Marketron
For more than a decade, RAB’s Annual Digital Benchmarking Report, produced by Borrell Associates Inc., has helped radio leaders understand how local advertising is changing and what it takes to stay competitive.
This year’s findings confirm what many broadcasters are already seeing.
Continue reading “Insights into Action: 5 Next Steps for Radio from the RAB – Borrell Digital Benchmarking Report”Author: Annette Malave, SVP/Insights, RAB
The tooth fairy… from a young age. Many of us are told that you will receive a “reward” when you lose a tooth. So, why as adults, do so many of us dread dental visits?
Continue reading “Dental Anxiety Is Real—And It’s a Marketing Opportunity for Local Practices”Author: Annette Malave, SVP/Insights, RAB
Most Americans don’t circle Tax Day on their calendar with excitement. Instead, it lingers in the background — wedged between work deadlines, family schedules and the constant mental note of “I really need to do my taxes.”
Continue reading “From Nerve-Wracking to Reassuring: How Radio Connects During Tax Season”Author: Annette Malave, SVP/Insights, RAB
From the music in our headphones to the some of the food and flavors we can’t live without, Hispanic culture is influencing America. Hispanics in the U.S. represent a powerful and rapidly expanding consumer segment that no advertiser can afford to overlook. With a population of 68 million and rapidly growing along with a purchasing power projected to surpass $2 trillion, Latino consumers are driving growth across nearly every category—from retail and technology to entertainment and automotive.
Continue reading “Hispanic Consumers Are Listening — Here’s Why Advertisers Should Too”Author: Annette Malave, SVP/Insights, RAB
January often brings a mix of optimism and caution. Businesses are setting new goals, reviewing budgets, and closely watching economic signals. For advertisers, uncertainty can lead to hesitation — but with the help of broadcast radio, businesses can seize the opportunities that still exist.
Continue reading “Why Radio Starts the Year Strong – Even When the Economy Feels Uncertain”Author: Annette Malave, SVP/Insights, RAB
As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.
Contributor: John Fix, John Fix Ltd. – Consulting P&G retiree
I was fortunate to work with many great people and companies this year. Cumulus Media, iHeart, SiriusXM and In4mation Insights were great partners and the RAB and IAB have done great things with audio. The majority of the conversations were around the role of data and every road somehow led to MMM.
Continue reading “My 2025 in Review – Audio, New Data and MMM”New measurement tools in audio give marketers a better sense of their ROI
Contributor: Matthew Schwartz, director of editorial and content development, ANA
Video didn’t kill the radio advertising star. Neither did social media, online gaming, nor Netflix. The rise of digital platforms has been a veritable boon for audio advertising, which encompasses ads on streaming music services, podcasts, and traditional AM/FM and digital radio stations. Despite the dizzying number of media channels — or maybe because of them — radio continues to provide advertisers with effective reach at lower cost per thousand than linear or streaming programming.
Continue reading “Audio Advertising Gets Some Fine Tuning”Author: Victor Texcucano, Content Coordinator, RAB
Tariffs, inflation and changing consumer preferences mean the clothing/apparel industry is in a state of ups and downs. With the holiday season here, retailer marketing is in full swing.
Continue reading “Radio Drives Holiday Hunt for Fashionable Gifts”Author: Annette Malave, SVP/Insights, RAB
In today’s evolving vehicle landscape, local auto repair shops are sitting on a powerful advantage—if they understand what consumers are thinking, feeling and doing, they can market accordingly.
Continue reading “In a Local Business World, Radio Keeps Auto Repair in the Driver’s Seat”Contributor: Rick Kestenbaum, general manager, AnalyticOwl
The telecom industry is what keeps us all connected—whether we’re texting a friend, streaming a movie or hopping on a video call for work. It’s come a long way from landlines and dial-up internet to lightning-fast mobile networks and fiber-optic cables. These days, telecom companies are at the heart of the digital world, powering everything from smart homes to cloud computing.
Continue reading “Telecom Marketing on Radio: What’s Working Best”Author: Annette Malave, SVP/Insights, RAB
The latest consumer confidence report for October just dropped. Not much changed from September, barely ticking down just one point to 94.6.
What is so interesting about this? It’s a total split between how people feel right now versus how they feel about the future.
Continue reading “How Local Radio Turns Consumer Anxiety into Small Business Sales”Author: Nick Arias, Research & Insights Assistant, RAB
An apple a day may keep the doctor away, but many patients still prefer to visit their doctors frequently. According to IBISWorld, a total of 1 billion physician visits have occurred in 2025 to date – an indication of the importance of healthcare by consumers.
Continue reading “Tuning Into Wellness: Why Radio Still Matters in Healthcare”Author: Tammy Greenberg SVP Business Development, RAB
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
Continue reading “Radio Pumps Up Marketing Effectiveness”Author: Victor Texcucano, Content Coordinator, RAB
Home improvement never stops. Whether it’s to place your home on the real estate market or just to simply boost curb appeal, consumers are always on the hunt for inspiration, tools and materials to get the job done.
Continue reading “Radio Builds Business for Home Improvement Retailers”Contributor: Mallory Bouslog, senior account executive, Marketron
Despite fourth quarter signaling the end of the year, it is also actually a huge advertising opportunity for the year. Retail and other industries see bumps in spending, making it critical to promote their business to rake in holiday shopping sales.
Continue reading “Holiday Shopping Creates Big Opportunities for Local Media Advertising”Contributor: Celine Matthiessen, VP of Insights and Analytics, BIA Advisory Services
As we near the end of the year, it’s important to maximize opportunities and also work towards 2026. With shifts in consumer behavior and spending across key local business categories, having insights into the current and future marketplace will be key advantages to driving growth.
Continue reading “Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights”
