Radio Reaches Pet Parents

Author: Annette Malave, SVP/Insights, RAB

Throughout 2020, Americans across the country developed new pastimes. Some became DIYers, chefs, linguists, hikers and more. Others added to their household and became pet parents.

As people found themselves having to shelter in place, many decided to take the opportunity to add to their household by bringing in furry, feathered or aquatic companions. According to VitusVet data published by the American Veterinary Medical Association, the average new pets and pet owners per practice per week spiked by July 2020 – the highest since July 2018.

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Radio – Rx for Healthcare Providers

Author: Annette Malave, SVP/Insights, RAB

Like many other tasks, events and obligations impacted by the pandemic, many consumers delayed their healthcare visits throughout 2020. According to the NRC Health 2021 Healthcare Consumer Trends Report, people delaying their healthcare was approaching a five-year low. In Q1 2020, 22.4% of healthcare patients had deferred. That figure increased significantly to 40.4% by Q2 2020. Forty percent of patients who delayed their care, state COVID-19 as the reason.

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Being Thankful

Author: Annette Malave, SVP/Insights, RAB

It’s hard to believe, but Thanksgiving is here. It has been a very unusual year for everyone, and the pandemic has prompted many of us to stop and appreciate some of the things that we may have taken for granted in the past.

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Under the Weather? Radio Can Help

Author: Annette Malave, SVP/Insights, RAB

Recent headlines may have some Americans considering not only who their doctor is, but also when they last saw them – if they have one.

There are many ways to select a doctor or physician of any kind. Health.gov provides a few tips for adults on selecting a doctor. Those tips include asking for recommendations from family, friends or colleagues, as well as checking with insurance providers, considering distance to location and hours. Of course, most doctors have all this information available online, but how do you get them to the site? Radio, of course.

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Radio Can Help With What Ails You

The passing of Black Friday and Cyber Monday marks the advent of all things holiday – songs, shopping, gift giving, visiting, entertaining and stress. Yes, holiday stress syndrome is a real thing.

The stress of the holiday season can cause people to get sick with a cold, virus or just feeling run down. According to a recent article on MSN, more people go to the emergency room during the holidays than any other time of the year. With all of the running around that traditionally occurs during this season, consumers will find themselves under the weather — leading to visits to their local doctor.

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