Marketron

Month: May 2019

Radio on Main Street Podcast Featuring Aimee Abel, Institute Director of the National Talent Institute

Discovering and preparing the next generation of broadcasters is the focus of the National Radio Talent Institute. This 10-day program now running in eight markets across the country provides an immersive experience for accepted applicants who are students interested in a career in broadcasting. The facility is comprised of industry professionals who provide practical takeaways the students can use today or as soon they get their first job in the industry.

In this edition, Erica Farber, President and CEO of the RAB speaks with Aimee Abel, Institute Director of the National Talent Institute. An enthusiastic graduate of the program her professional focus is now to continue to provide this impactful program to help inspire and educate this next generation of broadcasters.

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Radio Matters Rewind

Author: Annette Malave, SVP/Insights, RAB

Today is Memorial Day. It is a time when we remember and honor those who have died protecting and serving our country. It is also the unofficial kickoff of the summer season – with parades, picnics, barbecues and family gatherings.

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Radio on Main Street Podcast Featuring Allen Shaw, Pres. & CEO of Centennial Broadcasting and Vice Chairman of the Board, Beasley Media Group

In many markets across the country there are iconic radio stations – radio stations with legacies that, when you hear the call letters, it automatically brings to mind a special feeling or emotional attachment. WPLJ in New York City is one of those stations.  It was an early pioneer, successfully programming an album-oriented music format on the FM band, unheard of at the time. With the recent announcement of its sale after 48 years,  WPLJ as we know it will be signing off.

In this edition, Erica Farber, President and CEO of the RAB speaks with Allen Shaw, President & CEO of Centennial Broadcasting and Vice Chairman of the Board, Beasley Media Group. With an idea and sheer determination,  Allen was able to convince ABC, the original owner of the station, to allow him to turn his vision into a reality.

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Music Radio Delivers a Diverse Audience

Contributor: Jay Nachlis, Associate Consultant/Marketing Director, Coleman Insights

Radio is not a one-size-fits-all proposition. It’s one of the advantages and calling cards of local radio stations — the ability to reach specific audiences with differing tastes. Understanding differences in music tastes and usage helps validate the effectiveness of radio as a local, targeted medium for advertisers.

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Radio on Main Street Podcast Featuring Lori Lewis, Vice President Social Media at Modern Luxury

Social media has become one of the most popular ways of connecting for both personal relationships as well as for use in professional brand building. In fact, it has become such an important means of communication it is hard to believe it has only been around for 11 years.

In this edition, Erica Farber, President and CEO of the RAB speaks with Lori Lewis, Vice President Social Media at Modern Luxury. She is also the lead volunteer that produces the annual Conclave. An early adopter Lori reminds us the actual focus of social media is to be used to share positive messages and to remember it is ok to take a break from it now and then.

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Radio Helps Small Businesses Grow

Author: Annette Malave, SVP/Insights, RAB

Last week was National Small Business Week. According to the U.S. Census, there are nearly 30 million small businesses. Small businesses play a crucial role in their local communities. They have a positive impact on the job market, help defray costs/taxes and provide consumers with product/service alternatives. They also help shape and influence the community – just like radio.

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Radio on Main Street Podcast Featuring Steph Garfrerick, Vice President of Strategy at Revenue Analytics

When it comes to growing revenue, every radio station has the same challenges. Decisions must be made regarding a long list of variables from what to charge per spot to how to best maximize every available opportunity.

In this edition, Erica Farber, President and CEO of the RAB speaks with Steph Garfrerick, Vice President of Strategy at Revenue Analytics. The company recently released the 2019 Dynamic Pricing & Revenue Management Trends in Media. Media companies are rethinking how best to do business and the sellers’ role is becoming more empowered as they become better armed with data, processes and technology.

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In Radio You Can Trust

Author: Annette Malave, SVP/Insights, RAB

No word has ever had a greater impact on brands as trust. Consumers today are in control and not only expect but demand that the brands they engage with be authentic to keep their loyalty.

Security breaches and concerns about data privacy are now at the forefront of consumers’ minds, and trust is as important a component of brand consideration as brand value. For marketers, finding the balance or sweet spot tapping into data, consumer engagement and maintaining trust are what may keep many chief marketing officers up at night.

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Radio on Main Street Podcast Featuring Steve Goldstein, Senior Director, Digital Sales Strategy for Hubbard Broadcasting

One of the most discussed issues, no matter the market size, is how radio can better compete in the digital space. Making that transition from traditional radio seller to digital may not be as hard as it sounds, but rather should be thought of as an evolution.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Steve Goldstein, Senior Director, Digital Sales Strategy for Hubbard Broadcasting. With a strong background in radio sales, Steve has not only continued to move up into management at the country’s number one billing station, WTOP in Washington DC, he has successfully embraced digital and become one of radio’s most successful leaders. As he shares, local businesses need help and want to work with partners they can trust.  Radio can deliver any audience, anywhere and as long as we hone in on solutions, we will have great results.

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