Contributor: Dr. Leo Kivijarv, EVP/Research, PQ Media
Last week’s post focused on the 20 unknowns of this year’s political cycle. This week, the focus will be on political media buying, trends and broadcast radio’s role and opportunities.
Continue reading “Elections 2024: Initial Projections for 2024 Political Media Buying“Highlights of the Data & Trends from PQ Media’s preliminary Political Media Buying 2024
Contributor: Dr. Leo Kivijarv, EVP/Research, PQ Media
For the seventh time since 2012, PQ Media is sharing its outlook on political media buying from its election cycle report with RAB members. During a recent presentation, I noted how this election cycle differs significantly from every previous cycle due to a plethora of unanswered questions that still exist. Some of these questions come seven months before the elections, which for this blog I’m calling the Great Unknowns – there are 20. That’s how unpredictable this year’s election cycle has become in determining how much will be spent by candidates, political action groups (PACs) and advocacy groups promoting or objecting to a ballot referendum.
Continue reading “Elections 2024: The Great Unknowns“