Author: Annette Malave, SVP/Insights, RAB
Lawn and garden has evolved far beyond seasonal upkeep – it’s now a reflection of how Americans live, spend and prioritize their homes. What was once about mowing and maintenance has become a category driven by outdoor living, wellness, sustainability and long-term home value.
Continue reading “From Backyard to Business Driver: Why Lawn & Garden Is Growing and How Radio Helps It Thrive”Author: Annette Malave, SVP/Insights, RAB
Buying a car used to feel exciting. Today, for many consumers, it feels… complicated.
Continue reading “Car Buying Got Complicated — And Consumers Are Listening Differently”Author: Annette Malave, SVP/Insights, RAB
While some brands focus on reaching the next generation, it may be wise to connect with today’s wealthiest consumer segment – baby boomers.
Continue reading “Engaging with Consumers Who Have the Cash to Splash”Author: Annette Malave, SVP/Insights, RAB
When considering advertising categories, there are some that have experienced numerous changes because of and due to the pandemic. Some of those changes were limited to the pandemic while other categories have undergone drastic changes influenced by external issues beyond the pandemic.
Continue reading “Radio is a Must to Engage Auto Shoppers”Author: Annette Malave, SVP/Insights, RAB
The holidays may be behind us, but there are many gift-giving days ahead.
Continue reading “Why Radio is a Golden Opportunity for Jewelry Retailers “Author: Annette Malave, SVP/Insights, RAB
Purchasing or leasing a vehicle remains one of the events in life that consumers either look forward to or dread. There are so many options and considerations that can be overwhelming, and the current economic landscape and events can make it more challenging for auto-intending consumers to decide and commit.
Continue reading “What to Know to Drive Auto Sales”
