Marketron

Month: April 2018

HD Radio – Driving Radio’s Digital Dash

Author: Rick Greenhut, Director – Broadcast Business Development, Xperi / HD Radio

Increase spot impact by 550%

Wouldn’t it be great if a radio station could offer their biggest local auto dealer client the opportunity to increase their name recognition? How about enabling the agency for a home improvement chain to demonstrably enhance the effectiveness of their radio advertising? Federal legislation taking effect this May (and broadcasters’ investment in HD Radio technology) helps radio maintain preeminence in tomorrow’s dashboard while benefiting agencies and advertisers alike.

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Radio on Main Street Podcast Featuring Charlie Sislen, Partner of Research Director Inc.

In this edition, Erica Farber, President and CEO of the RAB speaks with Charlie Sislen, Partner of Research Director Inc. With a focused approach they work with  programming and sales departments at radio stations to help them interpret their ratings, turn their data into knowledge and turn that knowledge into revenue.

In this podcast they discuss the importance of research, how to understand research, and how to use research to help radio tell its great story.

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Radio’s Connection – On-air and Socially, Counts.

Author:  Fred Jacobs, President, Jacobs Media.

Since its inception, social media has been a much-discussed digital platform – especially in radio circles. The low cost of entry, the ease of interaction and its widespread popularity has made for a great opportunity for radio brands to connect with audiences in ways that were once not even possible.

In recent weeks, we’re learning more about the true toll of social media networks on our privacy and personal information. If we didn’t realize it before, we do now: there’s a cost to social media. Mark Zuckerberg did not provide us with a conduit to our friends, families, and listeners as a public service. He’s been monetizing our data. And we’ve been gladly checking off the “accept terms and conditions” box as we scroll through our news feeds.

Continue reading “Radio’s Connection – On-air and Socially, Counts.”

Radio on Main Street Podcast Featuring Paul Brenner, President of Tag Station and NextRadio

In this edition, Erica Farber, President and CEO of the RAB and Paul Brenner, President of Tag Station and NextRadio reconnect. We have heard a lot about FM chips in mobile devices but there is much more going on at NextRadio. Paul and his team provide stations with analytics to help advertisers and agencies capture ROI.

In this podcast they discuss how NextRadio has shifted gears and the current opportunities available for radio.

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Radio’s Employed Audience: A True Competitive Advantage

Author: Andrew Curran, President and COO, DMR/Interactive

BIA Advisory Services reports that in 2017, revenue for AM/FM radio  “experienced a 0.2% drop from 2016 to end the year at $13.87 billion.”

This lackluster performance took place as consumer confidence was the highest it had been since 2000 and unemployment was its lowest, helping fuel a stock market boom.

Compounding the issue, BIA lists radio as the 5th most significant local advertising platform, behind direct mail, television, newspapers and mobile.

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Radio on Main Street Podcast Featuring Seth Resler, the Digital Dot Connector for Jacobs Media Strategies

One of the big stories that continues to dominate the news is regarding Facebook and the disclosure that a third party British consulting firm used the social network to gather data on millions of people and in turn use that data for strategic communication for the electoral process.

With social media playing a large role in radio’s promotion and marketing efforts Erica Farber, President & CEO of the RAB thought it was a good time to reconnect with Seth Resler, the Digital Dot Connector for Jacobs Media Strategies.  Seth believes that Facebook’s problems are absolutely going to impact radio and to expect major changes in the future from this social media giant

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Audio is Booming – Turn Up Your
Radio Strategy

Author: Jateen Parekh,  CTO and Co-Founder, Jelli.

Digital has transformed advertising in the last few years but audio as a medium has been left behind. Jateen Parekh, the CTO and co-founder at Jelli, shared his thoughts on the matter in an Adweek article entitled “Brands Need to Join the 21st Century and Tap Into Radio Advertising.”

In his piece, Jateen points to the fact that radio is a massive market – bigger than TV – that marketers have largely ignored, primarily because of the medium’s particular challenges.

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Radio Strategy”

Radio on Main Street Podcast Featuring Mike Sherry, Vice President Sales for Forever Media

Erica Farber, President & CEO of the RAB sat down with Mike Sherry, Vice President Sales for Forever Media.

Forever Media has a company creed that details five responsibilities with the first one being to the advertisers that invest in their stations.  It states they, being the company, must always remember the customer expects and deserves results and increased profits.  With oversight of revenue for 51 stations in nine markets, Mike strongly believes everyone in radio sales today needs to focus on selling radio’s value.  And if everyone has pride in their radio stations and sells that value on a local basis, radio will continue to thrive.

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Falling in Love with Radio

Author:  Pat Walsh, President & Chief Operating Officer, Emmis Communications

When the team at Emmis sits down to talk about what sets radio apart for our advertising clients, the discussion always leads back to the power of connection. Radio’s connection is an intensely personal relationship with personalities and content that has become a central part of the lives of nearly every American. The fact that this powerful connection comes in the form of an entertaining and ever expanding LOCAL content portfolio that includes broadcast audio content, events that excite and engage, and digital content that combines the power of audio, video and social, makes radio a truly special partner to the advertising community. Delivering on this intimate and connected local relationship makes radio a trusted friend in just about every American’s daily life. This type of relationship is what enables radio to continue to reach and resonate in the lives of 93% of Americans but it’s the trusted partnership radio has with its vast audience that feels special at this time of year.

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