By 2020 millennials will make up half of the global workplace and yet there continues to be many misperceptions regarding their work ethic.
Erica Farber, President & CEO of the RAB speaks with Jessica Spence a senior at Texas A&M University majoring in Agricultural Communications and Journalism. With her eye on a career in broadcasting, Jessica a true Radio fan is proof one should never judge a book by its cover.
The relationship between programming and sales is a critical component at a successful radio station. A great example of how these two departments are working together for success is at Great Plains Media in Bloomington, Illinois.
While attending the recent Country Radio Seminar in Nashville, Erica Farber, President & CEO of the RAB caught up with Operations Manager Josh Roberts, who shares his thoughts on why this relationship is so important and how it continues to pay off at his station.
Small businesses are thriving and looking at 2018 in a positive way, and radio is the perfect vehicle to help them meet their 2018 revenue expectations and goals. Each year BIA/Kelsey conducts Local Commerce Monitor™ (LCM), a survey that tracks small-business advertising and marketing spending, buying preferences, and reported return on investment. Within the LCM, BIA/Kelsey also examines franchises. A franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.
In the past year, strong economic growth has led to an increase in spending by small and medium-sized businesses (SMBs) and franchisees on advertising and marketing.
Continue reading “Radio Delivers For Local Businesses”
A Chief Marketing Officer, also known as a CMO is a c-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivery offerings that provide value for customers and clients. At Cumulus Media that go-to person is Christina Albee.
Erica Farber, President & CEO of the RAB talks with Christina about the challenges of balancing her time between the company’s significant national initiatives with the local connections of over 446 owned and operated radio stations in 90 markets across the country.
Author: Dave Casper, RAB/SVP Digital
“Digital has been integrated into all facets of broadcast radio’s offering both in programming and sales, and the results are definitely paying off,” stated Erica Farber, President and CEO, RAB. “As radio continues to provide integrated marketing solutions to its advertisers we expect to see continued growth.”
Continue reading “Digital Integration Pays Big Dividends For Radio”