An online search for Gen Z will deliver results in the billions regarding various topics and industries. If you are wondering why, it is because they are about to become the largest and most important consumer target. They may also be the most complex.
We know that consumer shopping behavior changed dramatically in 2020 – due to both restrictions and personal preferences. However, live events are on, places are open, and consumers are ready for it all.
The National Retail Federation revised their 2021 annual forecast and now projects that retail sales will total anywhere from $4.44 to $4.56 trillion this year. Yes, consumers are ready to shop, but where they shop, why they shop and what they buy will look different in 2021.
Having just come off a long summer holiday weekend, parents of children across the U.S. are prepping for, or have already begun, back-to-school shopping. If you think it is too soon, think again. According to the National Retail Federation (NRF), 61% of consumers typically plan their back-to-school shopping around retail sales events like Fourth of July.
In just a few weeks, people across the country will be celebrating Father’s Day. For some, it may continue to be virtual, and for others, it may be a long awaited in-person celebration. According to the National Retail Federation (NRF), 75% of adults plan on celebrating Father’s Day in 2021.
Without a doubt, 2020 has been a most unusual year, and the need for good tidings and holiday cheer have never been apparent than now. Shopping this season will be a way that consumers will turn their focus from current events and concerns to celebrating the holidays and a hopeful return to the routines that they all miss.
It’s August! Did you know that August is considered National Back-to-School Month? It’s the time when parents of school-aged children are in the deep throes of clothing, shoes and school-supply shopping. This year will be no different from any other.