Contributor: Mallory Bouslog, senior account executive, Marketron
Despite fourth quarter signaling the end of the year, it is also actually a huge advertising opportunity for the year. Retail and other industries see bumps in spending, making it critical to promote their business to rake in holiday shopping sales.
Continue reading “Holiday Shopping Creates Big Opportunities for Local Media Advertising”Contributor: Celine Matthiessen, VP of Insights and Analytics, BIA Advisory Services
As we near the end of the year, it’s important to maximize opportunities and also work towards 2026. With shifts in consumer behavior and spending across key local business categories, having insights into the current and future marketplace will be key advantages to driving growth.
Continue reading “Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights”Author: Annette Malave, SVP/Insights, RAB
If you have read this blog in the past, you have read about radio’s inarguable strengths. You’ve read about radio’s ability to connect, engage and deliver results. This post is different.
Continue reading “Radio is Still #1”Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs
In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.
Continue reading “Amplifying Brand Buzz: How Radio Redefines Conversations and Influence“
Author: Annette Malave, SVP/Insights, RAB
In less than a month, Americans from all walks of life will use the opportunity to make their voices heard. They will vote.
To say that this election will be like no other would be a great understatement. While campaign advertising started early, over the next few weeks, the airwaves will be inundated with information, facts and promises to influence and sway voters. During this emotionally charged year, connecting personally will be vital to the success of a candidate’s campaign. No other medium connects and engages personally more than broadcast radio.
Author: Annette Malave, SVP/Insights, RAB
While the internet, sometimes referred to as a “network of networks,” was around in the ‘70s it did not become available to the public until the early ‘90s. Since then, the ability for consumers to tap into the internet has had an incredible impact on everything they do – shopping, driving and even their media consumption.
