Author: Madison Wright, Associate Producer, Radio Mercury Awards
For the past 30 years, radio broadcasters, agencies and advertisers have entered their creative work into the Radio Mercury Awards. Produced by the Radio Advertising Bureau, it is the only awards competition that exclusively honors creativity in radio and audio since its creation in 1992. Around 20,000 commercials have competed for close to $3.5 million in prizes.
When reflecting upon the Radio Mercury Awards, especially during this special anniversary, two things come to mind – the rich heritage of the awards show and how they continue to matter to the creative community as the medium continues to evolve.
Radio. According to Merriam-Webster, radio is “the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves.” At the Radio Advertising Bureau, these are just some of the words we use to define and describe radio: mass, personal, engaging, live, local, interactive, informative, entertaining. And yes, there are many more that can be used as we celebrate radio.
Think of the last time you went to buy or lease a new car. What were the steps you took? How long was the actual shopping and buying process? If you are like most people, it took about three months to shop, and a lot of it was done online.
The greater question is, what impact will COVID-19 have on the auto purchase journey?
As we leave one decade to enter another, we couldn’t be prouder of the progress that radio has made to continuously deliver first-class and relevant content to listeners any way they wish to consume it. Among consumers today, audio is hot and radio is hotter. Advertisers from Main Street to Wall Street are tapping into radio’s incredible power and unique attributes. Why? Because radio is emotionally engaging, personal and measurable with the ability to deliver ad messages in a safe and receptive environment. Continue reading “Radio’s Top 10 to Usher in 2020”