Author: Annette Malave, SVP/Insights, RAB
The auto industry is once again claiming a stronghold in news headlines. What are the tariff implications? When is the best time to buy? What are consumers thinking? Even if you are currently not in the market for a vehicle, some of the headlines may cause you to reconsider…just in case.
Continue reading “Diverse Consumers are Growth Opportunities for Auto Dealers”Author: Nick Arias, Research & Insights Assistant, RAB
“Home is where the heart is.” There is no better feeling than the comfort of your own home, and some of that comfort can be attributed to the furnishings in your home.
Continue reading “Radio has a Place at the Marketing Table for Furniture Retailers”Author: Victor Texcucano, Content Coordinator, RAB
We are well into the 21st century, and the technology available for consumers to place in their homes is proof of that. Whether it’s smart thermostats you can control with a smartphone or a smart speaker that allows for control of all the lights of your home, the smart home technology available today is exactly what was presented in old sci-fi movies and novels.
Continue reading “Radio Listeners are Smart Opportunities for Retailers”Misconceptions about audio could leave brands missing out on a valuable medium
Author: Tammy Greenberg, SVP/Business Development, RAB
Audio consumption has seen significant growth in recent years due to an expanding landscape. With consumers turning to audio for the convenience that it provides – allowing them to multitask – and the plethora of content to suit all moods and needs, it may be no surprise that WARC reports audio has grown significantly faster than media consumption overall, across demographics. However, there is a significant gap in the investments marketers allocate to audio versus other media. WARC projected that, by 2024, audio would account for 24.5 percent of all ad-supported media consumption but only 8.4 percent of ad investments. The disparity between engagement with audio and investment in audio is profound.
Continue reading “It’s Time Marketers Hear the Truth About Audio”Contributor: Rick Kestenbaum, general manager, AnalyticOwl
Connecting with individuals via media can be difficult. You need to engage with them personally and emotionally. It is a challenge that charitable organizations often struggle with trying to deliver their message to a mass audience.
Continue reading “Cause Marketing on Radio: What’s Working Best”Author: Travis Cartier, senior manager, onboarding and development, Marketron
One of the most frequent questions I hear from radio salespeople is, “What’s my differentiator?” It’s a crowded landscape with local businesses receiving daily emails and calls from someone who wants their ad budget.
Continue reading “Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales”Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB
First quarter audience levels are the highest they have been since 2022. What now?
Continue reading “The New 3-Minute Qualifer Data Insights”Author: Annette Malave, SVP/Insights, RAB
When considering advertising categories, there are some that have experienced numerous changes because of and due to the pandemic. Some of those changes were limited to the pandemic while other categories have undergone drastic changes influenced by external issues beyond the pandemic.
Continue reading “Radio is a Must to Engage Auto Shoppers”Author: Annette Malave, SVP/Insights, RAB
I think we would all agree that there is no place like home. Travel destinations often refer to the comforts of home, but there’s something about sleeping in your own bed, sitting in your own chair and kicking your feet up at home that makes a difference.
Continue reading “Local Furniture Stores: Why Radio is Your Best Bet”Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB
Have you ever thought about what happens in 60 seconds on the internet? Think about what you do in 60 seconds. With more media options available today, consumers are swiping, snipping, chatting and listening at lightning speed.
Continue reading “Every Second, Every Minute Matters”Author: Victor Texcucano, Content Coordinator, RAB
Times change. Millennials were once unceremoniously set aside in favor of Generation Z. Well, karma may be real, because it’s now happened to Generation Z, as marketers now focus on the newest generation – Generation Alpha. Marketers must now focus on this young generation, who have their own unique quirks and characteristics.
Continue reading “There’s a new generation to know – Generation Alpha”Author: Annette Malave, SVP/Insights, RAB
If you find yourself browsing weekly supermarket circulars to find out which of your favorite brands are on sale, you aren’t alone. Consumers are working hard to fight the inflation battle at the registers.
Continue reading “Why Radio Should Be on the Shopping List”Author: Tammy Greenberg, SVP Business Development/RAB
In the age of AI, audio’s ability to forge deeply personal and trusted relationships with listeners is an opportunity for brands.
Continue reading “Humans Matter”Authors: Tammy Greenberg, SVP/Business Development, RAB and Annette Malave, SVP/Insights, RAB
Radio has transformed, progressed and modernized as the overall media industry has expanded and consumer choice has become more robust with media behavior fragmented.
Continue reading “Why You Should Be Laser-Focused on Radio’s Strength”Author: Annette Malave, SVP/Insights, RAB
At the start of each year, Americans get focused on health and fitness. According to the Health & Fitness Association, approximately 96 million adults plan on making this a priority.
Continue reading “How to Have a Healthy Sales Year in Fitness”Author: Annette Malave, SVP/Insights, RAB
The holidays may be behind us, but there are many gift-giving days ahead.
Continue reading “Why Radio is a Golden Opportunity for Jewelry Retailers “Author: Annette Malave, SVP/Insights, RAB
As the new year enters, many adults make resolutions or plans. Some of those resolutions involve the denial of a product or its reduced consumption.
Continue reading “Radio Listeners and Resolutions”Author: Annette Malave, SVP/Insights, RAB
If you are a homeowner, you are most certainly familiar with the “honey-do” list. (If you are not a homeowner, it is a list of maintenance tasks that need to be done around the home.) Somehow, these lists never seem to end – the moment you cross one task off, another quickly takes its place.
Continue reading “Radio Builds Home Improvement Businesses”Author: Tammy Greenberg, SVP/Business Development, RAB
The constantly evolving makeup of today’s American population has made it one of the most ethnically diverse and multicultural nations in the world. From a marketing perspective, multiculturalism is a challenging concept to activate; developing creative and selecting the right mix of media that will achieve relevance across a multicultural spectrum is a difficult feat. For efficiency, many brands will market in a way that either appeals to the cultural nuances of a total market, a specific race, or communities of people who share the brand’s values.
Continue reading “Why Radio Should Play a Central Role in Multicultural Campaigns”Contributor: Beth Osborne, director, marketing and content, Marketron
Advertising is continuous. The biggest brands in the world are still buying media, so why wouldn’t a local business? The argument that everybody already knows the business doesn’t hold up in the modern world. Just because a consumer knows a company doesn’t mean it’s at the top of their mind or has value in their eyes.
Continue reading “Why Do Local Companies Need to Advertise Continuously?”
