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Radio Works with Real Estate, One Home At a Time

Author: Nick Arias, Research & Insights Assistant, RAB

As adults journey through life, one of the milestones some may reach is the purchase of a home. It is a significant event, filled with anticipation and excitement for some. This event is most often made possible with the guidance and support of a real estate agent.

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Why Digital-Only Brands Should Become Broadcast Radio Advertisers

Contributor: Beth Osborne, director, marketing and content, Marketron

As digital advertising continues to become a growing part of a station’s revenue, you may have a book of businesses that are digital-only advertisers. Maybe they aren’t convinced of the value of radio ads or seek an audience outside of your station demographics. For new advertisers, they may have never purchased an audio ad before. There are many reasons they may be in this bucket. The question is, should they be?

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As Millennials Go Through Life, Radio is There to Reach Them

Author: Victor Texcucano, Content Coordinator, RAB

While the oldest are now nearing their mid-40s and the youngest not yet 30, millennials now represent the largest generation group in the U.S. The U.S. Census in 2022 estimated that there were more than 72.24 million millennials.

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Radio is a Must for Homeowner Services

Author: Annette Malave, SVP/Insights, RAB

Depending where you live in the U.S., greenery is popping up everywhere. We are in spring and heading into the summer months. This doesn’t just mean that flowers and trees are blooming, it also means that the real estate market is also blossoming. This is the time of the year when the real estate market becomes competitive.

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Elections 2024: The Great Unknowns

Highlights of the Data & Trends from PQ Media’s preliminary Political Media Buying 2024

Contributor: Dr. Leo Kivijarv, EVP/Research, PQ Media

For the seventh time since 2012, PQ Media is sharing its outlook on political media buying from its election cycle report with RAB members. During a recent presentation, I noted how this election cycle differs significantly from every previous cycle due to a plethora of unanswered questions that still exist. Some of these questions come seven months before the elections, which for this blog I’m calling the Great Unknowns – there are 20. That’s how unpredictable this year’s election cycle has become in determining how much will be spent by candidates, political action groups (PACs) and advocacy groups promoting or objecting to a ballot referendum.

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Radio Delivers Furniture Buyers

Author: Annette Malave, SVP/Insights, RAB

During the height of the pandemic, consumers found themselves not only reevaluating where they lived, but also the furniture they had in their homes. Dining rooms and kitchens became makeshift offices. Consumers quickly realized that they needed to look at their home furnishings with a different perspective.

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