Advertising

Hispanic Consumers Are Listening — Here’s Why Advertisers Should Too

Author: Annette Malave, SVP/Insights, RAB

From the music in our headphones to the some of the food and flavors we can’t live without, Hispanic culture is influencing America. Hispanics in the U.S. represent a powerful and rapidly expanding consumer segment that no advertiser can afford to overlook. With a population of 68 million and rapidly growing along with a purchasing power projected to surpass $2 trillion, Latino consumers are driving growth across nearly every category—from retail and technology to entertainment and automotive.

Why Radio Starts the Year Strong – Even When the Economy Feels Uncertain

Author: Annette Malave, SVP/Insights, RAB

January often brings a mix of optimism and caution. Businesses are setting new goals, reviewing budgets, and closely watching economic signals. For advertisers, uncertainty can lead to hesitation — but with the help of broadcast radio, businesses can seize the opportunities that still exist.

2025’s Most Read: Radio’s Biggest Trends & Takeaways

Author: Annette Malave, SVP/Insights, RAB

As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.

My 2025 in Review – Audio, New Data and MMM

Contributor: John Fix, John Fix Ltd. – Consulting P&G retiree

I was fortunate to work with many great people and companies this year. Cumulus Media, iHeart, SiriusXM and In4mation Insights were great partners and the RAB and IAB have done great things with audio. The majority of the conversations were around the role of data and every road somehow led to MMM.

Radio Drives Holiday Hunt for Fashionable Gifts

Author: Victor Texcucano, Content Coordinator, RAB

Tariffs, inflation and changing consumer preferences mean the clothing/apparel industry is in a state of ups and downs. With the holiday season here, retailer marketing is in full swing.

In a Local Business World, Radio Keeps Auto Repair in the Driver’s Seat

Author: Annette Malave, SVP/Insights, RAB

In today’s evolving vehicle landscape, local auto repair shops are sitting on a powerful advantage—if they understand what consumers are thinking, feeling and doing, they can market accordingly.

Telecom Marketing on Radio: What’s Working Best

Contributor: Rick Kestenbaum, general manager, AnalyticOwl

The telecom industry is what keeps us all connected—whether we’re texting a friend, streaming a movie or hopping on a video call for work. It’s come a long way from landlines and dial-up internet to lightning-fast mobile networks and fiber-optic cables. These days, telecom companies are at the heart of the digital world, powering everything from smart homes to cloud computing.

How Local Radio Turns Consumer Anxiety into Small Business Sales

Author: Annette Malave, SVP/Insights, RAB

The latest consumer confidence report for October just dropped. Not much changed from September, barely ticking down just one point to 94.6.

What is so interesting about this? It’s a total split between how people feel right now versus how they feel about the future.

Radio Pumps Up Marketing Effectiveness

Audio advertising can boost audience engagement from the top of the funnel to the bottom

Author: Tammy Greenberg SVP Business Development, RAB

The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.

Radio Builds Business for Home Improvement Retailers

Author: Victor Texcucano, Content Coordinator, RAB

Home improvement never stops. Whether it’s to place your home on the real estate market or just to simply boost curb appeal, consumers are always on the hunt for inspiration, tools and materials to get the job done.

Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights

Contributor: Celine Matthiessen, VP of Insights and Analytics, BIA Advisory Services

As we near the end of the year, it’s important to maximize opportunities and also work towards 2026. With shifts in consumer behavior and spending across key local business categories, having insights into the current and future marketplace will be key advantages to driving growth.

Tuning Into Financial Stress: Why Radio Is the Medium for Money-Minded Americans

Author: Annette Malave, SVP/Insights, RAB

Today’s news headlines reflect consumers’ economic outlook – uncertain. A quick internet search on Americans’ financial outlook reveals a flood of polls and surveys that highlight widespread concern about the economy and personal financial futures.

Driving Demand: How Radio Moves the Needle with RV Enthusiasts

Author: Annette Malave, SVP/Insights, RAB

As the weather begins to change in some parts of the U.S., people across the country are reminiscing about their vacations, road trips and travels. That doesn’t mean that those events are over.

Radio Drives Website Traffic for Restaurants

Author: Annette Malave, SVP/Insights, RAB

During the pandemic, many businesses and industries had to learn to (dare I say) pivot, in order to keep their doors open and succeed. The restaurant industry not only pivoted but experienced a seismic shift in all aspects of business. From food to staffing, from menu items and customer service – the need to change was critical.

Radio’s Powerful Role Among Black Consumers

Author: Annette Malave, SVP/Insights, RAB

Growth opportunities. In today’s economic environment, this is what businesses large and small are looking for – growth in awareness, traffic and sales. Growth comes from change – a shift in strategies, tactics and marketing.

All Treats No Tricks with Radio

Author: Annette Malave, SVP/Insights, RAB

With Christmas in July behind us, is it too early to start thinking about Halloween? The answer to that is no. One visit to a big-box retailer will immediately answer that question.

Here are Radio’s Truths

Author: Annette Malave, SVP/Insights, RAB

There is no doubt that today’s media landscape is fragmented and that capturing a consumer’s attention is difficult. Brands need a medium that can not only capture their attention, but one that offers scale, boosts other media, engages and delivers results.

Radio is Still #1

Author: Annette Malave, SVP/Insights, RAB

If you have read this blog in the past, you have read about radio’s inarguable strengths. You’ve read about radio’s ability to connect, engage and deliver results. This post is different.

Engaging with Consumers Who Have the Cash to Splash

Author: Annette Malave, SVP/Insights, RAB

While some brands focus on reaching the next generation, it may be wise to connect with today’s wealthiest consumer segment – baby boomers.

Diverse Consumers are Growth Opportunities for Auto Dealers

Author: Annette Malave, SVP/Insights, RAB

The auto industry is once again claiming a stronghold in news headlines. What are the tariff implications? When is the best time to buy? What are consumers thinking? Even if you are currently not in the market for a vehicle, some of the headlines may cause you to reconsider…just in case.

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Audio advertising can boost audience engagement from the top of the funnel to the bottom

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