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Radio Works for Realtors

Author: Annette Malave, SVP/Insights, RAB

Unbelievable. That’s the word you would use if you, or someone you know, has been trying to buy or sell a home. The real estate market is having its moment.

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From Bud to Bloom – Radio Grows Site Traffic for Lawn and Garden Retailers

Author: Annette Malave, SVP/Insights, RAB

According to Punxsutawney Phil, winter should be over in three more weeks. Within those weeks, landscapers and lawn and garden centers will experience an influx of want-to-be and experienced gardeners. It’s the time when most people will find out what kind of “thumb” they have.

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Radio is the Best Policy for Insurance

Contributor: Rick Kestenbaum, General Manager, AnalyticOwl

As lockdowns occurred at the onset of the pandemic in 2020, Americans experienced financial concerns and reviewed all their household expenses – including insurance. Consumers evaluated their auto, home and life insurance policies. They also realized the importance of their insurance carrier’s ability to handle their concerns quickly, efficiently and virtually.

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Play Ball with Radio

Author: Annette Malave, SVP/Insights, RAB

The role that sports plays in the lives of Americans became magnified during 2020. Whether it was the dribbling of a basketball on a court, the crack of a bat or the sounds from a huddle – people needed to watch and experience sports.

Sports fans are passionate, and they are engaged in the team or player they are following. They are emotionally connected – just like they are with radio.

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Why Aren’t Boomers Targeted?

Author: Annette Malave, SVP/Insights, RAB

Have you ever heard of Sutton’s Law? It’s based on the principle that when diagnosing something, you should first consider the most obvious. It is based on bank robber “Slick” Willie Sutton’s response to a reporter’s question: “Why do you rob banks?” His response? “Because that’s where the money is!” This same response could be applied to the question; “Why boomers?”

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Local is a Driving Force

Author: Annette Malave, SVP/Insights, RAB

Local truly matters. If there is one thing that everyone has learned during this pandemic, it is how important local businesses and communities matter – to everyone. When this all began, little did anyone realize how much walking into local businesses would be missed. You walk in, say “hello,” and if you frequent them enough, they call you by your first name. This event has been a very painful reminder of how much these local businesses mean to all of us.

Kelton Global, a consumer insights and strategy consulting firm, has been analyzing consumer behavior and sentiment since the onset of the pandemic. The most current data shows that 52% of Americans believe that the long-term effects of the coronavirus will be mostly positive than negative, and 9 out of 10 believe that there will be one positive change to come out of the outbreak.

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