It’s July – Time for Back-to-School Shopping

Author: Annette Malave, SVP/Insights, RAB

Having just come off a long summer holiday weekend, parents of children across the U.S. are prepping for, or have already begun, back-to-school shopping. If you think it is too soon, think again. According to the National Retail Federation (NRF), 61% of consumers typically plan their back-to-school shopping around retail sales events like Fourth of July.

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Back-to-School … at Home

Author: Annette Malave, SVP/Insights, RAB

It’s August! Did you know that August is considered National Back-to-School Month? It’s the time when parents of school-aged children are in the deep throes of clothing, shoes and school-supply shopping. This year will be no different from any other.

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