Marketron

How Local Radio Turns Consumer Anxiety into Small Business Sales

Author: Annette Malave, SVP/Insights, RAB

The latest consumer confidence report for October just dropped. Not much changed from September, barely ticking down just one point to 94.6.

What is so interesting about this? It’s a total split between how people feel right now versus how they feel about the future.

Continue reading “How Local Radio Turns Consumer Anxiety into Small Business Sales”

Radio Plays a Part in the Future of Retail

Author: Victor Texcucano, Content Coordinator, RAB

COVID-19 fears and restrictions have helped establish several new trends in the world of retail. Since the rise of e-commerce over the past decade or so, shopping has evolved to become much faster and much more convenient.

Continue reading “Radio Plays a Part in the Future of Retail”