Category: Roofing

Renovate or Relocate? The Real Forces Driving Home Improvement — and Why Radio Matters

Author: Annette Malave, SVP/Insights, RAB

Home improvement used to be about style. Today, it’s about strategy. Remodeling is no longer a weekend project. It’s a lifestyle adjustment, a financial decision and for many, a necessity. Rising housing costs, aging homes and changing living needs have shifted homeowners’ mindset from “Should we renovate?” to “How do we make our home work better for us?”

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Radio Builds Business for Home Improvement Retailers

Author: Victor Texcucano, Content Coordinator, RAB

Home improvement never stops. Whether it’s to place your home on the real estate market or just to simply boost curb appeal, consumers are always on the hunt for inspiration, tools and materials to get the job done.

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Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights

Contributor: Celine Matthiessen, VP of Insights and Analytics, BIA Advisory Services

As we near the end of the year, it’s important to maximize opportunities and also work towards 2026. With shifts in consumer behavior and spending across key local business categories, having insights into the current and future marketplace will be key advantages to driving growth.

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Radio Opportunities Abound In 2025

Contributor: Celine Matthiessen, vice president insights & analysis, BIA Advisory Services

Radio isn’t just surviving in 2025 – it’s evolving. With $12.3 billion in projected local radio and digital radio ad revenue this year, combining both traditional and digital platforms, radio remains the fifth-largest advertising medium in the local market space. BIA’s analysis reveals shifts in how different sectors are approaching radio advertising.

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Radio Builds Home Improvement Businesses

Author: Annette Malave, SVP/Insights, RAB

If you are a homeowner, you are most certainly familiar with the “honey-do” list. (If you are not a homeowner, it is a list of maintenance tasks that need to be done around the home.) Somehow, these lists never seem to end – the moment you cross one task off, another quickly takes its place.

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Radio Works with Real Estate, One Home At a Time

Author: Nick Arias, Research & Insights Assistant, RAB

As adults journey through life, one of the milestones some may reach is the purchase of a home. It is a significant event, filled with anticipation and excitement for some. This event is most often made possible with the guidance and support of a real estate agent.

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Radio is a Must for Homeowner Services

Author: Annette Malave, SVP/Insights, RAB

Depending where you live in the U.S., greenery is popping up everywhere. We are in spring and heading into the summer months. This doesn’t just mean that flowers and trees are blooming, it also means that the real estate market is also blossoming. This is the time of the year when the real estate market becomes competitive.

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Radio Moves People to New Homes

Author: Annette Malave, SVP/Insights, RAB

Entering a new year, people will often do something new or make a change to start fresh. What better way to start fresh than to move?

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Home Services Ads on Radio: What’s Working Best

Contributor: Rick Kestenbaum, General Manager, AnalyticOwl

Is a homeowner ever truly done with repairs and projects? Most homeowners will tell you no, and that creates constant opportunity for businesses in the home services category.

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