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What Matters to Job Seekers

Author: Annette Malave, SVP/Insights, RAB

According to the recent jobs report, 428,000 jobs were added, and the unemployment rate remains unchanged at 3.6%. The good news is that 95% of the jobs that were lost during the pandemic are now recovered.

Are we still looking at the Great Resignation or is it instead a great reset?

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Radio’s Role in the Valued Business of Retail

Author: Annette Malave, SVP/Insights, RAB

Shopping habits have changed. Consumer expectations of the brands they purchase and where they purchase them have shifted dramatically. These changes will continue to impact retailers everywhere from Main Street to Broadway. Retailers of all sizes are constantly trying to navigate these changes, so it is important to understand the values of today’s shoppers.

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Radio Partnerships with Brands on Social Media Matter

Contributor: Riley Genua, Director/Sales Engineering, ListenFirst

By now, we should all be familiar with branded content on social media platforms like Facebook and Instagram. Ticket giveaways, opportunities to meet well-known radio personalities, gift cards to favorite local restaurants and many more are now offered by radio stations through both live broadcasts and affiliated social media accounts, which are “presented by” a sponsor.

Of course, these giveaways are great for listeners, as they can seize an opportunity to see their favorite local or even national artist perform on stage or treat their family to a nice meal. But did you know how effective these partnerships are for the radio stations and advertisers themselves on social media?

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Radio Reaches Adopters of Technology

Author: Victor Texcucano, Content Coordinator, RAB

The world of technology advances every day, and it sure is getting interesting. We now have 8K smart televisions with more than 33 million pixels, smart home speakers that let you hear local, national and global news with a mere voice command and even internet-connected thermostats that can be controlled from smartphone applications. Today’s technology is truly transforming our living spaces into smarter, more helpful environments.

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Thirty Years in Your Ears – Celebrating 30 Years of Radio Creativity

Author: Madison Wright, Associate Producer, Radio Mercury Awards

Since their inception, the Radio Mercury Awards have honored the best in radio creative and have brought together agencies, productions companies, advertisers and radio broadcasters, all to celebrate radio.

On Wednesday, November 17, the awards, produced by RAB, brought the celebration event to wherever viewers were watching – at home, in their offices, with family or with colleagues, all to celebrate the power of radio and the future of audio creative.

Here are four key takeaways from this year’s awards:

  • Radio and audio continue to be front and center in an advertisers’ media mix. The robust number of entries this year exceeding the previous few years reflects this trend.
  • The caliber of work submitted in this year’s competition so engaged and engrossed the final round jury that it took nearly two full days to deliberate and determine the winning work. Thus, showing that the art of radio creative continues to grow and evolve.
  • As reflected in 2020 and again in 2021, the finalists and winning work specifically produced in the Creative Spot for a Cause: Agency/Production Company/Advertiser, Creative Spot for a Cause: Radio Station or Group and Purpose-Driven Spot or Campaign categories reflect radio’s ability to communicate important and meaningful messaging to and with its listeners and the role it plays in local communities.
  • Audio creative continues to innovate and leverage core attributes including driving emotion, the use of sonic branding and shows how radio goes beyond the dial.

2021 celebrates the 15 winners and is now woven into the rich history of the Radio Mercury Awards. Want to hear more? We encourage you watch the full, encore viewing of the show here.

Alejandro Ortiz, executive creative director, Campbell Ewald Detroit/NY, will be serving as the 2022 Radio Mercury Awards chief judge.

“I’m super excited, I have a lot of history with these awards… this is an amazing festival and the quality of work that comes in every year is incredible. I am really looking forward to seeing what everyone comes with.”

Stay tuned for more information regarding 2022 Call for Entry. Want to stay ahead of the curve? Be sure to subscribe to the Radio Mercury Awards mailing list here.

Radio Upfronts: 4 Powerful Ways to Maximize Your Sales

Contributor: Stu Jacobs, President, Mr. Master

While TV’s upfronts season traditionally takes place in May, the radio industry’s upfronts season takes place in September and into October. Upfronts are a chance for radio – on a national, regional, or local level – to secure business for the duration of the following calendar year. This benefits radio by securing committed ad dollars well in advance. It also benefits advertisers by allowing them to see what new shows, content or event opportunities a cluster, station, radio group, or network has planned for the upcoming year. In addition, upfronts allow brands and agencies to strategically plan their advertising dollars, book ads at scale, access premium inventory and secure efficient pricing. It’s a win-win opportunity for all.

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