Marketron

Radio Digital Sales Surge 33%: Debriefing the RAB-Borrell Annual Benchmarking Report

Todd Kalman, senior vice president of sales at Marketron

Now in its 10th year, the RAB-Borrell Digital Benchmark report is a must-read for the radio industry. As broadcasters seek to increase revenue and diversify offerings, digital advertising is a critical part of this. In 2021, the world faced year two of the pandemic and its impact. The findings of this year’s report show there are reasons for optimism.

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The Digital Advertising Boom of 2020: Debriefing the RAB-Borrell Annual Benchmarking Report

Contributor: Jimshade Chaudhari, SVP Product, Marketron

Every year, the RAB-Borrell Digital Benchmark report catalogues the health of digital marketing in the U.S. radio industry. Every year, the results are interesting  ̶  but none, I would venture, can compete with 2020.

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Here’s the Buzz from Radio Week

Author: Annette Malave, SVP/Insights, RAB

Engagement. Local. Heart. Soul. Creativity. Partnerships. Those were words that resonated across the various sessions and events that took place during Radio Week.

From Oct. 5 – 9, CEOs, managers, sellers, radio personalities and some the brightest creative directors participated in two of radio’s biggest events – Radio Show and the Radio Mercury Awards.

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Celebrate Radio

Author: Annette Malave, SVP/Insights, RAB

Radio. According to Merriam-Webster, radio is “the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves.” At the Radio Advertising Bureau, these are just some of the words we use to define and describe radio: mass, personal, engaging, live, local, interactive, informative, entertaining. And yes, there are many more that can be used as we celebrate radio.

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How Radio/Audio Can Succeed in Tough Ad Market

Contributor: Alli Romano, Columnist, Alli on Audio Podcaster- MediaVillage

As brands navigate today’s uncertain advertising market, audio can offer them a brand-safe haven. According to exclusive research from The Myers Report, audio outperforms many other media in important sales categories, including trust, client support, and communicating value. Now, it’s up to the audio industry, including broadcast radio and digital audio, to deliver that message to brands, agencies, and ad executives.

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Survey Shows Radio Has Become Marketers’ Bellwether

Contributor:  Gordon Borrell, CEO, Borrell Associates

In today’s confusing whirlwind of marketing choices, radio advertising seems to have become a bellwether.  Radio has been getting high ratings not only among local ad agencies, but also from local “direct” buyers. The number of businesses who say they’re buying radio advertising has increased steadily since 2017, according to the largest annual survey of local ad buyers.* Continue reading “Survey Shows Radio Has Become Marketers’ Bellwether”