As more states begin to legalize the use and sale of marijuana, the options for marijuana advertisers are slim. There is great complexity and confusion as to the opportunities for radio to tap into this new revenue stream.
During this edition, Annette Malave, SVP-Insights of the RAB, speaks with Brad Deutsch, principal with the law firm Garvey, Schubert, Barer about the legality and potential consequences of marijuana advertising on radio.
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Photo Credit: Radio Advertising Bureau
Author: Tammy Greenberg, SVP/Business Development, RAB
Last week, the Association of National Advertisers (ANA) hosted their annual premier event, “The Masters of Marketing.” Commonly referred to as simply “The Masters” or the “Super Bowl” of the marketing industry, this event is one-of-a-kind in that it brings 3,000 CMOs, entrepreneurs, brand stewards, media executives, creative professionals, technology experts, digital leaders, research, insights and data folks together to share experiences, and provides the opportunity to learn from successful marketers about their challenges, opportunities, trends, best practices and successes taking place across the marketing ecosystem.
Earlier this month we focused on one of the fastest growing segments of audio entertainment today – podcasting. In this edition, Erica Farber, President and CEO of the RAB continues the focus as she speaks with Darren Davis, President, iHeartMedia Networks Group, who oversees the company’s multi-platform assets. In just one year iHeart has become the largest commercial broadcaster in podcasting. And joining the conversation is one of iHeart’s successful podcasters – Mario Lopez. An actor, singer, dancer and syndicated radio personality, he is also host for the entertainment news magazine show Extra.
Podcasting is a great way for personalities and brands to provide content when and where the listener wants it.
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Author: Stephanie Heracleous, Research & Insights Assistant, RAB
As a medium, radio can help drive brand awareness, consideration, search and store traffic. Radio can also improve the value of an ad campaign that includes other media.
Continue reading “Radio Delivers Value”
It seems like every day there is a new challenge and a new opportunity for media sellers. Selling has changed dramatically from the way we did just a few years ago – or has it?
In this edition of Radio on Main Street, Jeff Schmidt, who leads Professional Development at the RAB, gathered the six consultants from this year’s Radio Show Consultant Series to discuss the changes, the challenges, and the opportunities for media sellers.
Whether your brand new to media sales, or you’ve been doing it for years, the tips from these consultants can help you get better.
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Author: Annette Malave, SVP/Insights, RAB
Earlier this year, the Selig Center for Economic Growth released the 2018 edition of The Multicultural Economy. According to this report, they estimated that the overall consumer buying power was nearly $15 trillion in 2017. Of that, African-Americans accounted for nearly 9% of the total (just slightly below the Hispanic market), or $1.3 trillion, and that figure is expected to rise to over $1.5 trillion by 2022.
African-Americans are a strong influencer group. They are trendsetters that impact fashion, music, pop culture and more. When it comes to entertainment options, specifically radio, they spend more time listening to radio compared to the general population.
In this edition, Annette Malave, SVP, Insights of the RAB speaks with Paul Brenner, President, TagStation. Data collection and the ability to use it to attribute the impact of a digital media campaign on consumers is now a standard practice among advertisers. But what about traditional media, specifically radio? Via TagStation and Dial Report, radio’s impact can now be measured.
During this podcast, they discuss the results of the newly released RAB study, Radio Drives Store Traffic, done in partnership with TagStation’s Dial Report team.
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Author: Annette Malave, SVP/Insights, RAB
Consumers today continue to shop and buy at brick and mortar locations, despite the surge of online shopping. In fact, according to a survey released by GroundTruth, a global location tech company, 38% of consumers believe they spend more money in-store. What influences that spend? The experience.
According to an article published in Forbes earlier this year, what will be critical for the retail industry is “the customer experience.” The same rings true for automotive. An Autotrader study found that 54% of consumers would buy from a dealership that offers their preferred experiences, regardless of cost. When it comes to the QSR (quick service restaurant) industry, the experience is key. The interaction customers have with the employees is just as important as the food that is being served.
One of the fastest growing segments of audio entertainment today is podcasting with a growing number of consumers tuning in every day. In this edition, Erica Farber, President and CEO of the RAB speaks with Norm Pattiz, CEO of PodcastOne whose company has a network of over 200 podcasts offering some of the biggest names in on-demand entertainment.
Also joining the conversation is one of PodcastOne’s prominent hosts, Kaitlyn Bristowe. From the Bachelor to the Bachelorette and beyond, she has introduced and welcomed her social media fans to this ever-growing form of audio entertainment.
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Photo Credit: RAB/NAB Radio Show 2018
Author: Annette Malave, SVP/Insights, RAB
During the 2018 Radio Show, the overarching theme was about data – demystifying it, understanding where to get and how to use it as well as the opportunities it can create.
In addition, throughout the Radio Show, there was a secondary message: Radio is a strong and nimble medium that continues to evolve, to not only meet but exceed the demands and expectations of its listeners and advertising partners.
