A Blog All About Radio
Author: Annette Malave, SVP/Insights, RAB
Retail has never been an easy business, but 2026 is giving retailers plenty to think about. Consumers are still spending, but higher prices and economic uncertainty are making them more thoughtful about where their dollars go and what they expect in return.
Continue reading “The Shopper Has Changed. Has Your Retail Message?”Author: Annette Malave, SVP/Insights, RAB
Part Two: Measuring the Consumer Journey
Note: This is the second article in a two-part series exploring how radio and digital work together to build consumer trust and drive measurable business results.
In part one of this series, we explored why radio and digital work best as partners rather than competitors. Radio introduces consumers to a brand, while digital provides opportunities to learn more and engage when the time is right. Together, they create the repeated interactions that build familiarity and, ultimately, consumer confidence. The good news for today’s marketers is that this journey is becoming easier to understand.
Continue reading “Radio Creates Demand. Digital Captures It. Part Two”Author: Annette Malave, SVP/Insights, RAB
Part One: Why the Best Marketing Strategies Don’t Choose Between Radio and Digital
Note: This is the first article in a two-part series exploring how radio and digital work together to build consumer trust and drive measurable business results.
Consumers don’t think in terms of media channels. They simply respond to messages that capture their attention. They may hear about a business on the radio during their morning commute, search for it later that afternoon and make a purchase from their phone that evening. To the consumer, it is one seamless experience. Yet marketers often evaluate each step independently, making it appear as though radio and digital are competing when, in reality, they are working together.
Continue reading “Radio Creates Demand. Digital Captures It.”Author: Annette Malave, SVP/Insights, RAB
Black consumers continue driving cultural influence, purchasing behavior and marketplace trends across industries ranging from beauty and fashion to technology, food and entertainment. Their influence extends far beyond direct spending power, shaping what becomes culturally relevant, socially amplified and commercially successful.
Continue reading “Black Consumers, Brand Trust and Radio’s Unique Connection”Author: Annette Malave, SVP/Insights, RAB
Community pharmacies are evolving into frontline healthcare destinations – delivering everything from prescriptions to preventive care and wellness support. But as their role expands, so does the need to stand out locally and prove measurable impact.
Continue reading “Close to Care, Closer to Action: Why Community Pharmacies Win with Radio”Author: Annette Malave, SVP/Insights, RAB
Lawn and garden has evolved far beyond seasonal upkeep – it’s now a reflection of how Americans live, spend and prioritize their homes. What was once about mowing and maintenance has become a category driven by outdoor living, wellness, sustainability and long-term home value.
Continue reading “From Backyard to Business Driver: Why Lawn & Garden Is Growing and How Radio Helps It Thrive”How radio and audio advancements in measurement, content, and AI are expanding marketing value for brands
Author: Tammy Greenberg SVP Business Development, RAB
Audio is delivering a new level of value for marketers. Innovations in measurement, content production, and artificial intelligence (AI) are enhancing what brands can accomplish, enabling clearer visibility into performance, greater flexibility in activation, and more confidence in outcomes. As these advancements take hold across radio, streaming, and podcasts, audio is emerging as a key channel that combines scalability and accountability — two integral priorities at the center of marketing decision-making.
Continue reading “Audio’s Next Chapter”Author: Victor Texcucano, Content Coordinator, RAB
Automatic feeders, water fountains, grooming, training and veterinary care – not to mention treats and toys. The love we have for our pets knows no bounds, and pet owners willingly spend their hard-earned money to give their furry companions the best life possible.
Continue reading “Radio: The Purr-fect Medium for the Pet Care Industry”Author: Annette Malave, SVP/Insights, RAB
Home improvement used to be about style. Today, it’s about strategy. Remodeling is no longer a weekend project. It’s a lifestyle adjustment, a financial decision and for many, a necessity. Rising housing costs, aging homes and changing living needs have shifted homeowners’ mindset from “Should we renovate?” to “How do we make our home work better for us?”
Continue reading “Renovate or Relocate? The Real Forces Driving Home Improvement — and Why Radio Matters”Author: Annette Malave, SVP/Insights, RAB
As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.
Author: Victor Texcucano, Content Coordinator, RAB
Tariffs, inflation and changing consumer preferences mean the clothing/apparel industry is in a state of ups and downs. With the holiday season here, retailer marketing is in full swing.
Continue reading “Radio Drives Holiday Hunt for Fashionable Gifts”Author: Annette Malave, SVP/Insights, RAB
In today’s evolving vehicle landscape, local auto repair shops are sitting on a powerful advantage—if they understand what consumers are thinking, feeling and doing, they can market accordingly.
Continue reading “In a Local Business World, Radio Keeps Auto Repair in the Driver’s Seat”Author: Annette Malave, SVP/Insights, RAB
The latest consumer confidence report for October just dropped. Not much changed from September, barely ticking down just one point to 94.6.
What is so interesting about this? It’s a total split between how people feel right now versus how they feel about the future.
Continue reading “How Local Radio Turns Consumer Anxiety into Small Business Sales”Author: Tammy Greenberg SVP Business Development, RAB
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
Continue reading “Radio Pumps Up Marketing Effectiveness”Author: Victor Texcucano, Content Coordinator, RAB
Home improvement never stops. Whether it’s to place your home on the real estate market or just to simply boost curb appeal, consumers are always on the hunt for inspiration, tools and materials to get the job done.
Continue reading “Radio Builds Business for Home Improvement Retailers”Contributor: Mallory Bouslog, senior account executive, Marketron
Despite fourth quarter signaling the end of the year, it is also actually a huge advertising opportunity for the year. Retail and other industries see bumps in spending, making it critical to promote their business to rake in holiday shopping sales.
Continue reading “Holiday Shopping Creates Big Opportunities for Local Media Advertising”Contributor: Celine Matthiessen, VP of Insights and Analytics, BIA Advisory Services
As we near the end of the year, it’s important to maximize opportunities and also work towards 2026. With shifts in consumer behavior and spending across key local business categories, having insights into the current and future marketplace will be key advantages to driving growth.
Continue reading “Finish 2025 Strong; Kickstart 2026 with Momentum: BIA Forecast – 5 Key Highlights”Author: Annette Malave, SVP/Insights, RAB
As the weather begins to change in some parts of the U.S., people across the country are reminiscing about their vacations, road trips and travels. That doesn’t mean that those events are over.
Continue reading “Driving Demand: How Radio Moves the Needle with RV Enthusiasts”Author: Annette Malave, SVP/Insights, RAB
With Christmas in July behind us, is it too early to start thinking about Halloween? The answer to that is no. One visit to a big-box retailer will immediately answer that question.
Continue reading “All Treats No Tricks with Radio”Author: Annette Malave, SVP/Insights, RAB
While some brands focus on reaching the next generation, it may be wise to connect with today’s wealthiest consumer segment – baby boomers.
Continue reading “Engaging with Consumers Who Have the Cash to Splash”
