A Blog All About Radio
Author: Annette Malave, SVP/Insights, RAB
There are certain moments in history when you remember exactly where you were and what you were doing when you first heard the news.
September 11, 2001, is one of those days.
Continue reading “September 11, 2001: When Radio Was There”Author: Annette Malave, SVP/Insights, RAB
Retail has never been an easy business, but 2026 is giving retailers plenty to think about. Consumers are still spending, but higher prices and economic uncertainty are making them more thoughtful about where their dollars go and what they expect in return.
Continue reading “The Shopper Has Changed. Has Your Retail Message?”Author: Tammy Greenberg, SVP/Business Development, RAB
In a world defined by fragmented attention, the car remains one of the few places where attention is sustained, routine is predictable, and engagement is largely uninterrupted. Grounded in audio, the in-car experience is now enhanced by connected data and in-dash visuals — creating a more complete and measurable media moment.
Continue reading “The Car: Media’s Last High-Attention Environment at Scale”Author: Annette Malave, SVP/Insights, RAB
Part Two: Measuring the Consumer Journey
Note: This is the second article in a two-part series exploring how radio and digital work together to build consumer trust and drive measurable business results.
In part one of this series, we explored why radio and digital work best as partners rather than competitors. Radio introduces consumers to a brand, while digital provides opportunities to learn more and engage when the time is right. Together, they create the repeated interactions that build familiarity and, ultimately, consumer confidence. The good news for today’s marketers is that this journey is becoming easier to understand.
Continue reading “Radio Creates Demand. Digital Captures It. Part Two”Author: Annette Malave, SVP/Insights, RAB
Technology has transformed nearly every aspect of banking. Consumers can deposit checks with their phones, apply for loans online, transfer money instantly and access financial information with a few taps. At the same time, digital-only banks and financial technology companies continue to expand their offerings, giving consumers more choices than ever before.
Yet despite all the innovation, banking remains a relationship business.
Continue reading “Local Banking, Local Trust, Local Radio”Author: Annette Malave, SVP/Insights, RAB
As America approaches its 250th anniversary in 2026, the milestone offers an opportunity to reflect on the people, innovations and industries that helped shape the nation. Few media platforms have been as closely connected to the American experience as radio.
For more than a century, radio has informed communities, entertained generations and connected Americans through moments of celebration, challenge and change. From presidential fireside chats and wartime broadcasts to moon landing coverage, breaking news and local storytelling, radio has long brought history to life in real time.
Continue reading “America at 250: Radio’s Long Enduring Role in Connecting a Nation”Author: Annette Malave, SVP/Insights, RAB
Marketers have spent years chasing younger consumers – following emerging platforms, evolving behaviors and cultural trends. But in the race to connect with millennials and Gen Z, many advertisers may be overlooking one of the most financially powerful audiences in America: baby boomers.
Continue reading “Boomers Hold the Wealth. Radio Holds the Connection.”Contributors: Howard Robertson, CEO/founder, Spotset Media Network and Ryan Robertson, president, Spotset Media Network
The face is covered by a sheet, but the eyes are wide open. The pulse is strong. The heart beats steadily. And that pathway to the soul we call hearing? Completely intact. There is loud noise in the room, deafening yet clearly heard: about new directions, about who is in and who is out. But radio can hear every word of it. Because radio is very much alive. Those who have written radio’s obituary and left it for dead need to stop, collaborate, and listen.
Continue reading “Think Radio is Dead? Better Convince 93% of America.”Author: Annette Malave, SVP/Insights, RAB
Lawn and garden has evolved far beyond seasonal upkeep – it’s now a reflection of how Americans live, spend and prioritize their homes. What was once about mowing and maintenance has become a category driven by outdoor living, wellness, sustainability and long-term home value.
Continue reading “From Backyard to Business Driver: Why Lawn & Garden Is Growing and How Radio Helps It Thrive”How radio and audio advancements in measurement, content, and AI are expanding marketing value for brands
Author: Tammy Greenberg SVP Business Development, RAB
Audio is delivering a new level of value for marketers. Innovations in measurement, content production, and artificial intelligence (AI) are enhancing what brands can accomplish, enabling clearer visibility into performance, greater flexibility in activation, and more confidence in outcomes. As these advancements take hold across radio, streaming, and podcasts, audio is emerging as a key channel that combines scalability and accountability — two integral priorities at the center of marketing decision-making.
Continue reading “Audio’s Next Chapter”Author: Annette Malave, SVP/Insights, RAB
From the music in our headphones to the some of the food and flavors we can’t live without, Hispanic culture is influencing America. Hispanics in the U.S. represent a powerful and rapidly expanding consumer segment that no advertiser can afford to overlook. With a population of 68 million and rapidly growing along with a purchasing power projected to surpass $2 trillion, Latino consumers are driving growth across nearly every category—from retail and technology to entertainment and automotive.
Continue reading “Hispanic Consumers Are Listening — Here’s Why Advertisers Should Too”Author: Annette Malave, SVP/Insights, RAB
As we look back on the past year, our blog explored a wide range of topics—each shining a light on why radio continues to be America’s top media platform.
Author: Tammy Greenberg SVP Business Development, RAB
The pressure is on almost every marketer. A whopping 95 percent of marketing leaders say their teams are under more pressure than ever to prove marketing’s value, according to “CMSWire’s 2025 State of the CMO Report.” Equally worrisome, the report, based on the responses from 515 marketing leaders, found that 69 percent of marketers feel the gravity of responsibility to deliver quantifiable ROI, up from 59 percent in 2023. Using audio media platforms to amplify brand-building efforts — and drive full-funnel results — could be the solution to relieve the pressure.
Continue reading “Radio Pumps Up Marketing Effectiveness”Contributor: Mallory Bouslog, senior account executive, Marketron
Despite fourth quarter signaling the end of the year, it is also actually a huge advertising opportunity for the year. Retail and other industries see bumps in spending, making it critical to promote their business to rake in holiday shopping sales.
Continue reading “Holiday Shopping Creates Big Opportunities for Local Media Advertising”Author: Travis Cartier, senior manager, onboarding and development, Marketron
One of the most frequent questions I hear from radio salespeople is, “What’s my differentiator?” It’s a crowded landscape with local businesses receiving daily emails and calls from someone who wants their ad budget.
Continue reading “Own the Creative, Own the Ad Buy: The Untapped Differentiator in Local Media Sales”Author: Tammy Greenberg, SVP Business Development/RAB
In the age of AI, audio’s ability to forge deeply personal and trusted relationships with listeners is an opportunity for brands.
Continue reading “Humans Matter”Author: Annette Malave, SVP/Insights, RAB
During this time of year, we all try to find some time to take a breath and look back at the events of the year. Some will make you laugh, while others may make you cry.
Continue reading “2024 – A Look Back”Author: Nick Arias, Research & Insights Assistant, RAB
According to Edison Research’s The Infinite Dial 2024 study, an estimated 235 million people (82%) are social media users.
Continue reading “The Power of Social Media and Radio”Author: Tammy Greenberg, SVP/Business Development, RAB
The constantly evolving makeup of today’s American population has made it one of the most ethnically diverse and multicultural nations in the world. From a marketing perspective, multiculturalism is a challenging concept to activate; developing creative and selecting the right mix of media that will achieve relevance across a multicultural spectrum is a difficult feat. For efficiency, many brands will market in a way that either appeals to the cultural nuances of a total market, a specific race, or communities of people who share the brand’s values.
Continue reading “Why Radio Should Play a Central Role in Multicultural Campaigns”Contributor: Beth Osborne, director, marketing and content, Marketron
Advertising is continuous. The biggest brands in the world are still buying media, so why wouldn’t a local business? The argument that everybody already knows the business doesn’t hold up in the modern world. Just because a consumer knows a company doesn’t mean it’s at the top of their mind or has value in their eyes.
Continue reading “Why Do Local Companies Need to Advertise Continuously?”
