It’s July – Time for Back-to-School Shopping

Author: Annette Malave, SVP/Insights, RAB

Having just come off a long summer holiday weekend, parents of children across the U.S. are prepping for, or have already begun, back-to-school shopping. If you think it is too soon, think again. According to the National Retail Federation (NRF), 61% of consumers typically plan their back-to-school shopping around retail sales events like Fourth of July.

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Tips for Targeting Dads

Author: Annette Malave, SVP/Insights, RAB

In just a few weeks, people across the country will be celebrating Father’s Day. For some, it may continue to be virtual, and for others, it may be a long awaited in-person celebration. According to the National Retail Federation (NRF), 75% of adults plan on celebrating Father’s Day in 2021.

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Happy Anniversary, Radio!

Author: Annette Malave, SVP/Insights, RAB

This month marks radio’s 100th anniversary. It’s an incredible milestone, and never has radio been more important, valued or recognized as it has this past year.

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Back on the Road and Tuned into Radio

 

Contributor: Pierre Bouvard, Chief Insights Officer, CUMULUS MEDIA/Cumulus Radio Station Group/Westwood One

People across the country are ready to go and are already on the road. According to the Dallas Federal Reserve, 69% of U.S. workers commuted to work daily or somedays in September – up from a low of 55% in May.

As the number of people working remotely declines, American’s are resuming their commute to work or to school and radio is joining them on their drive.

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Back-to-School … at Home

Author: Annette Malave, SVP/Insights, RAB

It’s August! Did you know that August is considered National Back-to-School Month? It’s the time when parents of school-aged children are in the deep throes of clothing, shoes and school-supply shopping. This year will be no different from any other.

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“School’s Out For Summer”

Author: Annette Malave, SVP/Insights, RAB

“School’s out forever!”  Who doesn’t love that song by Alice Cooper.  No matter the generation, it’s a lyric everyone knows. We know it’s July but guess what?  School isn’t really out forever.  August is National Back-to-School month.

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