Author: Annette Malave, SVP/Insights, RAB
Purchasing or leasing a vehicle remains one of the events in life that consumers either look forward to or dread. There are so many options and considerations that can be overwhelming, and the current economic landscape and events can make it more challenging for auto-intending consumers to decide and commit.
Continue reading “What to Know to Drive Auto Sales”Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs
In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.
Continue reading “Amplifying Brand Buzz: How Radio Redefines Conversations and Influence“Author: Annette Malave, SVP/Insights, RAB
In 2022, the typical driver lost 51 hours sitting in traffic. That’s a lot of wear and tear on a vehicle – regardless of the city you live in. With 12.5 as the average vehicle age on the roads today, there are service opportunities for independent service businesses and auto franchises alike.
Continue reading “Radio Accelerates Customer Activity for Auto Services”Author: Annette Malave, SVP/Insights, RAB
During the pandemic, while many businesses were impacted, the role that small local business within communities was magnified. Many small businesses had to pivot to survive or struggled to keep their doors open.
Continue reading “Radio and Small Businesses are Perfect Partners”Contributor: David Schapira, senior vice president of strategy and operations, AnalyticOwl,
There have never been more options for students to search for the right school or program for higher education. Conversely, the space has never been more crowded, making the right approach to reaching and converting those students more important than ever to drive enrollment.
Continue reading “Today’s Lesson: Radio Works for Education”Author: Annette Malave, SVP/Insights, RAB
If you have spoken with anyone who has purchased or leased any vehicle within the past year, you will probably hear about the highs and lows of the process. While inventory may not be as big a challenge as it has been in years past, there are other difficulties.
Continue reading “In Person or Online? Here’s What Auto Buyers Prefer”Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
Is a homeowner ever truly done with repairs and projects? Most homeowners will tell you no, and that creates constant opportunity for businesses in the home services category.
Continue reading “Home Services Ads on Radio: What’s Working Best”Author: Annette Malave, SVP/Insights, RAB
Without a doubt, the auto industry has experienced unusual activity and profitability the past few years. Chip shortages created limited inventory for dealers, but as consumer demands increased, so did vehicle purchase costs.
Continue reading “Radio – An Auto Service Opportunity Driver”Author: Annette Malave, SVP/Insights, RAB
“Ahhhh, this chair is just right.” Goldilocks knew exactly what was comfortable to her. How many of us have understood that statement whenever we looked at, sat in or laid on a piece of furniture or bedding?
Continue reading “Radio and That ‘Just Right’ Feeling”Contributor: Jenn Hoff, Digital Sales Director, Marketron
Radio continues to be a channel that engages and influences listeners across all demographics. While much has changed since its inception, radio holds strong as a medium that people trust and truly tune in to, making it a great opportunity for any advertiser.
Continue reading “Why Radio Still Has the Ear of Consumers, Influencing Buying Decisions for a Variety of Advertisers”Author: Annette Malave, SVP/Insights, RAB
Halloween is almost here. To some, that brings images of candy and costumes, but to others, it means that holiday shopping is about to begin.
Continue reading “Shoppers Spend a Lot of Time with Radio”Contributor: Mallory Bouslog, Senior Account Executive, Marketron
The refrain in many circles is that nobody listens to radio anymore. With so many channels providing audio content, broadcast radio is no longer the only option. However, it still dominates ad-supported listening time, holding 75% of audiences, while Pandora’s and Spotify’s ad-supported options receive 10%, according to the Edison Research “Share of Ear” Q2 2022.
That’s a great data point for radio ad sellers but not the only one that can attract local advertisers. Research also suggests that radio listeners have higher purchase intent. It’s a point to make when re-engaging customers or talking to new ones who need more understanding of the power of radio.
Continue reading “New Data Demonstrates Radio Listeners Have High Purchase Intent, Making It an Attractive Channel for Local Advertisers”Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
Healthcare is always a top-of-mind concern for consumers, and radio has proven to be an effective way to reach and motivate consumers. According to Scarborough’s USA+ 2022 Release, 85% of chiropractic patients are radio listeners, 85% of optometry patients tune in weekly, and 84% of dental patients are weekly radio listeners.
Continue reading “Healthcare Ads on Radio: What’s Working Best”Author: Annette Malave, SVP/Insights, RAB
Kissing a frog, being in a roomful of snakes or using a dirty toilet. Those are just a few of the things that people would rather experience than going to the dentist, according to DentaVox.
Continue reading “Radio Bridges the Gap for Dentists”Author: Annette Malave, SVP/Insights, RAB
According to the recent jobs report, 428,000 jobs were added, and the unemployment rate remains unchanged at 3.6%. The good news is that 95% of the jobs that were lost during the pandemic are now recovered.
Are we still looking at the Great Resignation or is it instead a great reset?
Continue reading “What Matters to Job Seekers”Author: Stephanie Heracleous, Research & Insights Assistant, RAB
The pandemic has thrown a wrench in the tax filing process the last couple of years as new incentives, deductions and tax credits have emerged. As we settle into the first few months of 2022, tax season is in full swing. The Internal Revenue Service (IRS) has issued more than $4MM in tax returns so far this year. Consumers are looking to online businesses and professionals for assistance in filing to make sure their taxes are prepared correctly.
Continue reading “Radio Reaches Taxpayers”Author: Annette Malave, SVP/Insights, RAB
According to Punxsutawney Phil, winter should be over in three more weeks. Within those weeks, landscapers and lawn and garden centers will experience an influx of want-to-be and experienced gardeners. It’s the time when most people will find out what kind of “thumb” they have.
Continue reading “From Bud to Bloom – Radio Grows Site Traffic for Lawn and Garden Retailers”Todd Kalman, senior vice president of sales at Marketron
Now in its 10th year, the RAB-Borrell Digital Benchmark report is a must-read for the radio industry. As broadcasters seek to increase revenue and diversify offerings, digital advertising is a critical part of this. In 2021, the world faced year two of the pandemic and its impact. The findings of this year’s report show there are reasons for optimism.
Continue reading “Radio Digital Sales Surge 33%: Debriefing the RAB-Borrell Annual Benchmarking Report”Author: Victor Texcucano, Content Coordinator, RAB
COVID-19 fears and restrictions have helped establish several new trends in the world of retail. Since the rise of e-commerce over the past decade or so, shopping has evolved to become much faster and much more convenient.
Continue reading “Radio Plays a Part in the Future of Retail”Contributor: Rick Kestenbaum, General Manager, AnalyticOwl
As lockdowns occurred at the onset of the pandemic in 2020, Americans experienced financial concerns and reviewed all their household expenses – including insurance. Consumers evaluated their auto, home and life insurance policies. They also realized the importance of their insurance carrier’s ability to handle their concerns quickly, efficiently and virtually.
Continue reading “Radio is the Best Policy for Insurance”
