Author: Annette Malave, SVP/Insights, RAB
An online search for Gen Z will deliver results in the billions regarding various topics and industries. If you are wondering why, it is because they are about to become the largest and most important consumer target. They may also be the most complex.
Continue reading “Targeting the Next Big Consumer – Teens”
Contributor: Sarena Gerard, Senior Research Associate, GfK
Combining online and in-store shopping is a highly personal, consumer-driven experience that’s here to stay — one that predates COVID-19 but that has picked up major momentum over the last 18 months.
For many consumers, pivoting from in-store to online shopping was one survival tactic among many adopted to cope with pandemic lockdowns —and as the omnichannel trend continues to rise, many advertisers are working hard to get in front of consumers in both online and in-store environments. This is especially true in categories that have experienced strong omnichannel growth over the last year – among them clothing & fashion, household cleaning products, and packaged foods and beverages.
Continue reading “Using Omni-Shopper Insights to Create More Effective Ads”
Author: Annette Malave, SVP/Insights, RAB
People are resilient. It is an awesome wonder of human nature. There’s no doubt that everyone has experienced challenges, but looking around, you see that people have returned to doing what they did pre-pandemic. They are tuned into radio and ready to go.
Continue reading “People are Tuned In and On the Go”
Author: Madison Wright, Associate Producer, Radio Mercury Awards
For the past 30 years, radio broadcasters, agencies and advertisers have entered their creative work into the Radio Mercury Awards. Produced by the Radio Advertising Bureau, it is the only awards competition that exclusively honors creativity in radio and audio since its creation in 1992. Around 20,000 commercials have competed for close to $3.5 million in prizes.
When reflecting upon the Radio Mercury Awards, especially during this special anniversary, two things come to mind – the rich heritage of the awards show and how they continue to matter to the creative community as the medium continues to evolve.
Continue reading “In Your Ears – The 30th Anniversary
Author: Annette Malave, SVP/Insights, RAB
We know that consumer shopping behavior changed dramatically in 2020 – due to both restrictions and personal preferences. However, live events are on, places are open, and consumers are ready for it all.
The National Retail Federation revised their 2021 annual forecast and now projects that retail sales will total anywhere from $4.44 to $4.56 trillion this year. Yes, consumers are ready to shop, but where they shop, why they shop and what they buy will look different in 2021.
Continue reading “Meet the New Retail Shopper”
Author: Annette Malave, SVP/Insights, RAB
There have been numerous articles, studies and surveys on shift in consumer shopping preferences and behavior. While percentages for each survey may have varied, there was one consistent finding – Americans have increased their use of online transactions. The implication of this behavioral shift is not just limited to retail but also to banking – 27% of consumers agree that banks will be more flexible over the next two years.